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    examBoard: AQA
    examType: GCSE
    lessonTitle: Stratified Sampling
    
Psychology - Cognition and Behaviour - Research Methods - Sampling Methods - Stratified Sampling - BrainyLemons
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Sampling Methods » Stratified Sampling

What you'll learn this session

Study time: 30 minutes

  • The definition and purpose of stratified sampling
  • How to conduct stratified sampling
  • Advantages and disadvantages of this method
  • When to use stratified sampling in psychological research
  • Real-world examples and applications
  • How to calculate proportionate stratified samples

Introduction to Stratified Sampling

Stratified sampling is a probability sampling method where the researcher divides the entire population into different subgroups (called strata), then randomly selects participants from each of these subgroups. This ensures that each important segment of the population is properly represented in the sample.

Key Definitions:

  • Stratified sampling: A sampling technique where the population is divided into distinct subgroups (strata) before selecting participants.
  • Stratum (plural: strata): A subgroup within the population that shares a common characteristic.
  • Proportionate stratified sampling: When the number of participants selected from each stratum is proportional to the size of the stratum in the overall population.
  • Disproportionate stratified sampling: When the number of participants from each stratum doesn't match their proportion in the population.

📊 Why Use Stratified Sampling?

Psychologists use stratified sampling when they want to ensure that specific subgroups of a population are adequately represented. For example, if you're studying attitudes toward mental health services, you might want to ensure your sample includes people from different age groups, genders and socioeconomic backgrounds in the same proportions as they exist in the population.

🔬 When Is It Appropriate?

Stratified sampling works best when:
• The population naturally divides into distinct groups
• These groups might respond differently to what you're studying
• You need to make comparisons between these groups
• You want to increase the precision of your overall population estimates

How to Conduct Stratified Sampling

Conducting a stratified sample involves several clear steps:

  1. Define the population: Clearly identify who you want to study.
  2. Identify the relevant strata: Determine which characteristics are important to your research (e.g., age, gender, education level).
  3. Divide the population into strata: Categorise everyone in your population according to these characteristics.
  4. Calculate the proportion of each stratum: Work out what percentage of the population falls into each group.
  5. Determine your sample size: Decide how many participants you need overall.
  6. Calculate the number needed from each stratum: Multiply the proportion of each stratum by your total sample size.
  7. Randomly select participants: Use random selection within each stratum to choose your participants.

Example: School Stress Study

A psychologist wants to study stress levels among 1,000 secondary school students. The school has the following year groups:

  • Year 7: 200 students (20%)
  • Year 8: 200 students (20%)
  • Year 9: 200 students (20%)
  • Year 10: 200 students (20%)
  • Year 11: 200 students (20%)

If the researcher wants a sample of 100 students using stratified sampling, they would select:

  • 20 students from Year 7 (20% of 100)
  • 20 students from Year 8 (20% of 100)
  • 20 students from Year 9 (20% of 100)
  • 20 students from Year 10 (20% of 100)
  • 20 students from Year 11 (20% of 100)

Each group would be randomly selected from their respective year groups.

Advantages of Stratified Sampling

Representativeness

Ensures all important subgroups are properly represented in the sample, even relatively small ones that might be missed in simple random sampling.

Precision

Generally provides greater statistical precision than simple random sampling if the strata are homogeneous internally but different from each other.

Comparisons

Allows researchers to make comparisons between different subgroups in the population.

Disadvantages of Stratified Sampling

Prior Knowledge

Requires researchers to know the distribution of the population across the strata before sampling begins.

Complexity

More complex and time-consuming than simple random sampling, requiring more effort to organise and implement.

Multiple Criteria

Can become very complicated if stratifying by multiple characteristics simultaneously.

Real-World Applications in Psychology

Clinical Psychology Research

When studying the effectiveness of a new therapy for depression, researchers might stratify their sample by severity of depression (mild, moderate, severe) to ensure each group is properly represented and to see if the therapy works differently depending on severity.

Educational Psychology

When investigating learning styles, researchers might stratify by year group, academic achievement levels, or specific learning needs to ensure their findings represent all types of students.

Case Study Focus: Mental Health Survey

The UK Office for National Statistics conducted a mental health survey using stratified sampling. They divided the population by age, gender, region and socioeconomic status to ensure their findings accurately represented the UK population. This allowed them to identify that young women (16-24) had the highest rates of common mental health problems, while men aged 65+ had the lowest rates. Without stratified sampling, these important differences might have been missed if certain groups were under-represented.

Calculating a Stratified Sample

Let's work through an example of how to calculate a stratified sample:

Worked Example: University Student Satisfaction

A psychology researcher wants to survey student satisfaction at a university with 10,000 students. The student population is distributed across faculties as follows:

  • Arts & Humanities: 2,500 students (25%)
  • Science: 3,000 students (30%)
  • Social Sciences: 2,000 students (20%)
  • Business: 1,500 students (15%)
  • Medicine: 1,000 students (10%)

If the researcher wants a sample of 500 students, the stratified sample would be:

  • Arts & Humanities: 25% of 500 = 125 students
  • Science: 30% of 500 = 150 students
  • Social Sciences: 20% of 500 = 100 students
  • Business: 15% of 500 = 75 students
  • Medicine: 10% of 500 = 50 students

The formula used is:
Number in stratum = (Size of stratum ÷ Total population) × Total sample size

Comparing Stratified Sampling with Other Methods

📈 Stratified vs. Simple Random

Simple random sampling gives every individual an equal chance of selection, but might miss smaller subgroups.

Stratified sampling ensures all subgroups are represented proportionally, but requires more knowledge about the population.

📈 Stratified vs. Opportunity

Opportunity sampling uses whoever is available and willing to participate, making it quick but potentially biased.

Stratified sampling is more systematic and representative, but takes more time and effort to implement.

Evaluating Stratified Sampling

When evaluating stratified sampling in your exams, remember these key points:

  • Strengths: High representativeness, good for studying differences between groups, reduces sampling error.
  • Limitations: Requires prior knowledge of population characteristics, more complex to implement, can be time-consuming.
  • Ethical considerations: Ensures fair representation of minority groups who might otherwise be overlooked.
  • Practical issues: May be difficult to access complete population lists needed to create strata.

Exam Tip! 💡

In your exams, always explain both how stratified sampling works and why it might be appropriate for the specific research scenario described. Use examples to show your understanding and be prepared to calculate how many participants would be needed from each stratum if given population information.

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