🧠 Test Your Knowledge!
Structures of Memory » Coding in Memory Stores
What you'll learn this session
Study time: 30 minutes
- How information is coded in different memory stores
- The differences between acoustic, visual and semantic coding
- How the multi-store model explains memory coding
- Research evidence supporting different types of coding
- How to apply knowledge of memory coding to improve your own learning
Coding in Memory Stores
Our memories don't work like video recordings that capture everything exactly as it happened. Instead, our brains change (or 'code') information into different formats to help us store and retrieve it. This process is called coding and it's a crucial part of how our memory systems work.
Key Definitions:
- Coding: The way information is changed and represented in memory.
- Memory store: A component of memory where information is held.
- Multi-store model: Atkinson and Shiffrin's theory that memory consists of separate stores (sensory, short-term and long-term).
📖 Why is Coding Important?
Coding is like translating information into a language that your brain can easily process. Different memory stores prefer different 'languages' or codes. Understanding these codes can help you improve your memory and revision techniques. For example, if you know that short-term memory prefers acoustic coding, you might read your notes aloud when revising!
🧠 The Multi-Store Model
According to Atkinson and Shiffrin (1968), memory consists of three stores: sensory memory, short-term memory (STM) and long-term memory (LTM). Each store has a preferred way of coding information, which affects how we remember things.
Types of Coding in Memory
There are three main types of coding that our brains use to process and store information:
🔈 Acoustic Coding
Information coded by how it sounds. For example, remembering a phone number by saying it out loud repeatedly. This is the primary coding method in short-term memory.
👁 Visual Coding
Information coded as mental images or pictures. For example, visualising your bedroom to remember where you left your keys. This is common in sensory memory and long-term memory.
💡 Semantic Coding
Information coded by its meaning. For example, remembering the gist of a story rather than the exact words. This is the main coding method in long-term memory.
Coding in Different Memory Stores
Sensory Memory
Sensory memory holds information from our senses for a very brief period (less than a second for visual information, 2-4 seconds for auditory). It has a large capacity but information fades quickly unless we pay attention to it.
- Primary coding: Sensory (visual coding for iconic memory, acoustic coding for echoic memory)
- Duration: Less than a second for visual information (iconic), 2-4 seconds for auditory information (echoic)
- Capacity: Very large but information is lost quickly
For example, when you look at a page in a textbook, your sensory memory briefly holds an image of the entire page, but this fades almost instantly unless you focus on specific parts.
Short-Term Memory (STM)
Short-term memory holds information we're currently thinking about. It has a limited capacity and duration unless we actively maintain the information through rehearsal.
- Primary coding: Acoustic (sound-based)
- Duration: About 18-30 seconds without rehearsal
- Capacity: 7±2 items (Miller, 1956)
Research Evidence: Conrad (1964)
Conrad showed participants letters visually for a brief period, then asked them to recall them. When participants made errors, they typically confused letters that sounded similar (like B and P, or M and N) rather than letters that looked similar. This suggests that even when information is presented visually, we often convert it to an acoustic code in short-term memory.
Long-Term Memory (LTM)
Long-term memory is our permanent storage system with potentially unlimited capacity and duration. Information here is primarily coded semantically (by meaning).
- Primary coding: Semantic (meaning-based)
- Secondary coding: Visual and acoustic
- Duration: Potentially lifetime
- Capacity: Potentially unlimited
Research Evidence: Baddeley (1966)
Baddeley conducted experiments comparing how well people remembered lists of words that were:
- Acoustically similar (e.g., cat, mat, hat, bat)
- Acoustically different (e.g., cow, day, pen, rug)
- Semantically similar (e.g., big, large, great, huge)
- Semantically different (e.g., old, deep, hot, late)
In short-term memory tests, acoustic similarity caused more confusion. In long-term memory tests, semantic similarity caused more confusion. This supports the idea that STM primarily uses acoustic coding while LTM primarily uses semantic coding.
Practical Applications
💻 Improving Your Memory
Understanding how memory coding works can help you improve your learning techniques:
- For short-term memory: Use acoustic strategies like saying information aloud, creating rhymes, or using mnemonics based on sounds.
- For long-term memory: Focus on meaning by connecting new information to things you already know, creating stories, or explaining concepts in your own words.
- For visual information: Create mind maps, diagrams, or mental images to help remember complex information.
📝 Exam Technique
In your GCSE Psychology exam, you might be asked to:
- Describe the different types of coding in memory
- Explain how different memory stores use different types of coding
- Evaluate research studies that demonstrate different types of coding
- Apply your knowledge to real-life scenarios or memory improvement techniques
Remember to use specific terminology and refer to relevant studies like Conrad (1964) and Baddeley (1966).
Memory Coding in Action
Let's see how the different types of coding might work together when you're learning something new:
Example: Learning a New French Word
Imagine you're learning that "chien" means "dog" in French:
- Sensory memory: You briefly see the word "chien" on the page (visual coding)
- Short-term memory: You pronounce it as "shee-en" to yourself repeatedly (acoustic coding)
- Long-term memory: You connect it to the meaning "dog" and perhaps picture a French poodle (semantic and visual coding)
- Later retrieval: When you need to remember the word, you might first recall the meaning (dog), then how it sounds and finally how it's spelled
Summary: Coding in Memory Stores
Different memory stores tend to use different types of coding:
- Sensory memory: Uses the same code as the sensory input (visual for things we see, acoustic for things we hear)
- Short-term memory: Primarily uses acoustic coding (sound-based)
- Long-term memory: Primarily uses semantic coding (meaning-based), but can also use visual and acoustic coding
Understanding how your memory codes information can help you develop better learning strategies and improve your memory performance. By using techniques that match the natural coding preferences of different memory stores, you can make your learning more efficient and effective.
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