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Key Concepts Β» Norms and Values

What you'll learn this session

Study time: 30 minutes

  • Define and distinguish between norms and values in society
  • Understand how norms and values shape social behaviour
  • Explore different types of norms (formal and informal)
  • Examine how norms and values vary across cultures
  • Analyse how norms and values change over time
  • Consider the role of socialisation in transmitting norms and values

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Introduction to Norms and Values

Norms and values are fundamental building blocks of society. They shape how we behave, what we believe is important and how we interact with others. Think of them as the invisible rules and beliefs that keep society functioning smoothly. Without them, social life would be chaotic and unpredictable!

Key Definitions:

  • Norms: Social rules that define appropriate and inappropriate behaviour in a given situation or social group.
  • Values: Shared beliefs about what is good, right and desirable in society.

📝 Norms Explained

Norms are like the rulebook for social behaviour. They tell us how to act in different situations. For example, queuing at a bus stop is a norm in the UK. Some norms are written down as laws (formal norms), while others are unspoken rules we all just seem to know (informal norms).

💡 Values Explained

Values are the beliefs and principles we hold dear. They're what we think is important or worthwhile. British values might include fairness, freedom and respect for others. Values help shape our attitudes and guide our behaviour in broader ways than specific norms do.

Types of Norms

Not all norms are created equal! Some are more serious than others and breaking different types of norms leads to different consequences.

📜 Formal Norms

These are written down and officially enforced. Breaking them typically results in official punishment.

  • Laws: Created by governments and enforced by police and courts
  • Rules: Set by organisations like schools (e.g., school uniform policies)
  • Regulations: Official guidelines for specific activities

💬 Informal Norms

These are unwritten rules that are enforced through social reactions. Breaking them might result in disapproval or being seen as odd.

  • Folkways: Everyday customs (e.g., saying "please" and "thank you")
  • Mores: Moral norms with stronger social pressure (e.g., not cutting in line)
  • Taboos: Strongly forbidden behaviours (e.g., certain topics at dinner)

How Norms and Values Work Together

Norms and values don't exist in isolation – they're closely connected. Values are the big ideas about what's important, while norms are the specific rules that put those values into practice.

The Connection Between Norms and Values

If a society values respect for elders (the value), they might have norms about giving up seats on public transport for older people or using respectful language when speaking to them (the norms). The norms are the practical expression of the underlying value.

👪 Family

Value: Family togetherness
Norm: Having Sunday dinner together

🏫 Education

Value: Academic achievement
Norm: Completing homework, studying for exams

🌍 Environment

Value: Environmental protection
Norm: Recycling, reducing plastic use

Cultural Variations in Norms and Values

What's considered normal or important in one culture might be strange or unimportant in another. This is because norms and values are shaped by a society's history, environment, religion and many other factors.

Case Study Focus: Greetings Around the World

The way people greet each other shows how norms vary across cultures:

  • UK: A handshake or verbal greeting is common
  • Japan: Bowing is the traditional greeting, with the depth showing respect
  • New Zealand (Māori): The "hongi" greeting involves pressing noses and foreheads together
  • France: Cheek kisses (usually two or three) are common between friends

These different greetings reflect different values about personal space, physical contact and showing respect.

How Norms and Values Change Over Time

Society isn't static and neither are its norms and values. They evolve as society changes, sometimes gradually and sometimes rapidly in response to major events or movements.

📅 Historical Changes

Consider how these norms have changed in the UK:

  • Smoking indoors was once common but is now banned in public places
  • Women wearing trousers was once considered inappropriate but is now completely normal
  • Attitudes toward same-sex relationships have shifted dramatically in recent decades

📶 Drivers of Change

Several factors can drive changes in norms and values:

  • Technology: Social media has created new norms about sharing personal information
  • Social movements: Feminism has changed norms around gender roles
  • Globalisation: Exposure to different cultures can introduce new values
  • Education: Greater awareness can shift values (e.g., environmental concerns)

Socialisation and the Transmission of Norms and Values

We aren't born knowing the norms and values of our society – we learn them through a process called socialisation. This happens throughout our lives but is especially important during childhood.

Agents of Socialisation

Different social institutions teach us norms and values in different ways:

👪 Family

Our first and most influential teacher of norms and values. Parents teach children basic behaviours like table manners, sharing and saying "please" and "thank you".

🏫 Education

Schools reinforce social norms through rules and routines. They also teach values like achievement, cooperation and citizenship.

📺 Media

TV, films, social media and advertising show us what's "normal" or desirable. They can reinforce or challenge existing norms and values.

When Norms and Values Clash

Sometimes different norms or values can contradict each other, creating dilemmas for individuals or groups. These conflicts can occur within a culture or between different cultures.

Case Study Focus: Value Conflicts in Modern Britain

Consider these examples of value conflicts in contemporary UK society:

  • Freedom of speech vs. protection from hate speech: Where should the line be drawn?
  • Individual privacy vs. national security: How much surveillance is acceptable?
  • Traditional values vs. progressive change: How quickly should society evolve?

These conflicts show that even within one society, different values can compete for prominence and people may prioritise them differently.

Why Norms and Values Matter

Understanding norms and values isn't just academic – it helps us make sense of society and our place in it. Here's why they're so important:

  • Social order: They create predictability in social interactions
  • Identity: They help form our personal and group identities
  • Social cohesion: Shared norms and values help bind communities together
  • Social control: They encourage conformity to socially approved behaviours
  • Social change: Challenging existing norms and values can drive progress

By studying norms and values, sociologists can better understand how societies function, why people behave as they do and how social change occurs. This knowledge can help address social problems and create more inclusive communities.

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