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Investigating Society ยป Ethics in Sociological Research

What you'll learn this session

Study time: 30 minutes

Cambridge spec: 1.3.6

  • What ethics means in research and why it matters
  • The five ethical issues: informed consent, privacy/confidentiality, deception, prevention of harm and legality
  • Which methods raise which issues, and how researchers deal with them
  • Extra care when studying young or vulnerable people

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Right and wrong in research

Sociologists study real people. Those people have feelings, secrets and lives that can be damaged by careless research. So a researcher must ask two questions: "Will this give me good evidence?" and "Is it the right thing to do?" The second question is about ethics.

Key terms:

  • Ethics: rules about what is morally right and wrong. Ethical issues are the moral problems a researcher must think about when studying people.

Universities and research organisations usually have an ethics committee that checks a research plan before the work starts. Cambridge lists five ethical issues you need to know.

1. Informed consent

Informed consent means people agree to take part only after being told what the research is about and what they'll have to do

Informed consent means people agree to take part only after being told what the research is about and what they'll have to do

People should only take part if they agree, and they can only agree properly if they know what they are agreeing to.

Key terms:

  • Informed consent: a person agrees to take part after being told what the research is about, what they will have to do, how the results will be used and that they can stop at any time.

Researchers usually give people an information sheet and ask them to sign a consent form. Taking part must be voluntary, so no one should be pushed into it.

Which methods raise this issue? Covert observation is the clearest case, because the group does not know it is being studied, so it cannot agree. Even a questionnaire needs a short note saying what it is for.

2. Privacy and confidentiality

People have a right to keep their lives and views private. What they tell a researcher should not be passed on in a way that harms them.

Key terms:

  • Privacy: a person's right to keep their personal life and information to themselves.
  • Confidentiality: the researcher agrees not to share what a person has told them with anyone else.
  • Anonymity: no one reading the findings can tell who took part, because names and other identifying details are left out.

How researchers protect privacy

Locking away questionnaires and using made-up names keeps participants' answers confidential

Locking away questionnaires and using made-up names keeps participants' answers confidential

🔒 Keep data safe

Store questionnaires and recordings securely, for example in a locked cabinet or a password-protected file, and delete them when they are no longer needed.

🎭 Change the details

Use made-up names for people, schools and places, so a reader cannot work out who said what. This is anonymity.

Which methods raise this issue? Interviews and observations are the most at risk, because the researcher hears personal stories face to face and may use direct quotations. Small samples make it easier to identify people, even without names. Online questionnaires can raise the issue too, if answers are linked to an email address.

3. Deception

Key terms:

  • Deception: misleading people about the research, either by lying to them or by not telling them the truth about what is going on.
  • Debriefing: telling participants the full truth about the research once it is over.

Deception breaks informed consent, because people cannot agree to something they have been lied to about. It can also make people feel foolish or betrayed once they find out.

So why do researchers ever do it? Sometimes people behave differently when they know they are being watched. Covert observation avoids that, and can give more valid evidence. This is the ethical dilemma: the best data may come from the least ethical method.

How researchers deal with it:

  • Avoid deception wherever possible and choose an overt method instead.
  • If it is truly needed, keep it to a minimum and get approval from an ethics committee first.
  • Hold a debriefing afterwards: explain why it was done and let participants withdraw their information if they want.

4. Prevention of harm

Research must not leave people worse off. Harm can be physical, but in sociology it is more often emotional or social.

😢 Emotional harm

Upsetting questions about bullying, bereavement or money worries can bring back painful memories.

👥 Social harm

If a person is identified, they could be teased, shunned or lose a friendship.

💼 Harm to life chances

An employee who criticises a boss in an interview could lose their job if the comments were traced back to them.

How researchers deal with it: think carefully about sensitive questions, tell participants they can skip a question or stop at any time, and offer information on where to get help. Researchers also need to think about their own safety when they go into risky places.

5. Legality

Key terms:

  • Legality: research must stay within the law, and researchers must obey the law of the place where they work.

Laws differ between societies, but they often cover protecting personal data, protecting children and not entering private property without permission. A difficult case is when a researcher learns about a crime. Studying a criminal group may mean seeing illegal acts, so a researcher might have to choose between keeping confidentiality and obeying the law. Researchers should decide their position in advance and tell participants where they stand.

Young and vulnerable people

Children and vulnerable people (for example people who are ill, very poor, grieving or in trouble with the law) need extra protection. They may not fully understand what they are agreeing to, or may feel unable to say no to an adult.

  • Get the consent of a parent or guardian as well as the young person's own agreement.
  • Use simple, clear language so they can understand what is being asked.
  • Make it clear that they can say no or stop at any time.
  • Take extra care over sensitive topics and the place where the research happens.

The ethical issues often pull against each other. A researcher who wants honest answers from young people must balance the wish for good data against the need to protect them.

Worked example

Worked example

A researcher wants to study how teenagers feel about being bullied online. She hands out a questionnaire at a school. What ethical issues arise?
Informed consent: she explains the study and asks pupils and their parents to agree.
Confidentiality and anonymity: names are not collected and the school is given a made-up name.
Prevention of harm: the topic may upset victims, so she tells pupils they can skip questions and gives details of a help-line.

Common mistakes

Saying "consent" without the word "informed". Consent only counts if people knew what they were agreeing to. Mixing up confidentiality (not passing on what you were told) with anonymity (not being identifiable in the findings). And naming an issue without saying how the researcher deals with it.

Exam-style question

Source A: A sociologist (this is a made-up study) wanted to understand how a group of 14-year-old skateboarders felt about being moved on from a public square. She joined the group for three months and did not tell them she was a researcher.

(a) Identify two ethical issues raised by the sociologist's method. [2 marks]

(b) Explain one way the sociologist could reduce the harm to the skateboarders. [2 marks]

(c) Explain two ethical issues, other than those in (a), that the sociologist would need to consider when researching young people. [4 marks]

Model answer

(a) Informed consent was not obtained, because the group did not know about the research (1). Deception, because she did not tell them the truth about who she was (1).
(b) She could use made-up names for the skateboarders and the square, so no one could be identified (1). This protects them from being teased or getting into trouble if the findings were read by others (1).
(c) Prevention of harm: the skateboarders could be upset by questions about being moved on (1), so she should let them skip questions and stop at any time (1). Confidentiality: the skateboarders may tell her about things they do not want adults to know (1), so she must not pass these details on without good reason (1).

Exam tip

In "explain" questions about ethics, name the issue, then say what could go wrong for the participants. Both parts earn marks.

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