🔍 Reading values
Pick out one figure exactly. Aged 50 to 69, 34% read a printed newspaper weekly. Always include the unit (%) and the group.
Sign up to access the complete lesson and track your progress!
Unlock This CourseSociologists collect a lot of evidence, but evidence is only useful if you can read it properly. In Paper 1, Question 1 gives you a source: a short, made-up summary of a study, often with a table, chart or graph. Your job is to read it carefully, use it, and judge how far it can be trusted. You already know quantitative data (numbers) and qualitative data (words, opinions and meanings), so here you learn to handle both.
Key terms:
Read the title, headings and units first - only then start comparing the numbers
Read a table in the same order every time. First read the title, so you know what is being measured. Next read the headings and units (is it a number of people, or a percentage?). Then check the date and sample. Only then look at the values.
Table 1: Percentage of adults who read a printed newspaper at least once a week, by age group (made-up survey of 800 adults, 2025; 200 in each age group)
| Age group | % who read a printed newspaper weekly |
|---|---|
| 18 to 29 | 8% |
| 30 to 49 | 17% |
| 50 to 69 | 34% |
| 70 and over | 51% |
Pick out one figure exactly. Aged 50 to 69, 34% read a printed newspaper weekly. Always include the unit (%) and the group.
Look at the whole table. The older the group, the higher the percentage. Say this in one sentence, and back it up with two figures.
Comparing groups means using figures from two groups together. Only 8% of 18 to 29 year olds read a printed newspaper weekly, compared with 51% of those aged 70 and over. The older group is more than six times as likely to read one.
A chart shows the same kind of information as a table, but the shape does the work for you.
A diagram works differently: read the title, then the labels, then follow any arrows to see how the parts connect. For example, a flow chart might show the stages a student passes through from applying for a place to finishing school.
When you describe a graph, give the direction (rise, fall or stay the same), use real figures from it, and name the dates.
You will not need a calculator for most exam questions. To turn a number into a percentage, divide by the total and multiply by 100.
In the survey, 68 of the 200 people aged 50 to 69 read a printed newspaper weekly. 68 ÷ 200 = 0.34, and 0.34 × 100 = 34%. That matches Table 1.
To compare, 102 of the 200 people aged 70 and over read one. 102 ÷ 200 = 51%. The difference is 51% − 34% = 17 percentage points. A percentage point is the gap between two percentages.
Percentages are fair for comparing groups of different sizes. If one group has 50 people and another has 500, the raw numbers are misleading, but percentages let you compare them fairly.
Qualitative evidence often comes as a short written summary. Look for the same four things each time:
For example: "In 2018 a researcher interviewed 12 retired people in one village about how they spend their day. One said, 'The newspaper and a walk are my morning.'" You can pick out the method (interviews), the sample (12 retired people in one village), the date (2018) and a finding in the respondent's own words. Quotations show people's own meanings, but they do not give you numbers.
Before trusting a study, check the sample: a tiny group from one place may not represent everyone
Good sociologists ask whether evidence can be trusted. Check three things, and use what you know about representativeness and bias from Judging Research: Bias, Researcher Effects and Representativeness.
How many people, and who? A tiny sample, or one that only includes one group or one place, may not be representative.
When was the evidence collected? Old figures may be out of date, and things may have changed since.
What does the source not tell you? It might not say how people were chosen, how many replied, or why people answered as they did.
In Table 1, for instance, the figures only show what people do. They do not explain why older people read newspapers more, and the survey does not say how the 800 adults were chosen.
Question 1 starts with a source. Part (a) usually has parts that follow the pattern below, all using "Source A".
The reasons can be about the research itself, such as why the researcher chose a method, or about problems with the evidence. Each reason needs its own point.
Giving a general answer that could be about any study, instead of using details from Source A. Reading a percentage as a number of people. Saying a trend exists from only one date. Writing "the sample is too small" without saying why that matters (it may not be representative of everyone).
Source A: In 2009 a researcher gave a questionnaire to 100 members of one tennis club in a large town. She asked whether they had done any volunteering in the last year. The results are shown below.
| Age group | People asked | Volunteered in the last year |
|---|---|---|
| 16 to 24 | 40 | 28 |
| 25 to 44 | 36 | 18 |
| 45 and over | 24 | 6 |
(a)(i) From Source A, identify two facts about how the study was carried out. [2 marks]
(a)(ii) Using information in Source A, explain two reasons why the findings may not be representative of all adults in the town. [4 marks]
(a)(i) A questionnaire was used (1). The sample was 100 members of one tennis club (1). [The study was done in 2009, which would also be correct.]
(a)(ii) The sample was only members of one tennis club (1), so people who play sport may be more active in the community than other adults, and the findings would not show what all adults in the town do (1). The study was done in 2009 (1), so volunteering in the town may have changed since then, and the results could be out of date (1). [Another correct reason: only 100 people were asked, a small number compared with a large town (1), so it may not be a fair picture of everyone (1).]
For (a)(ii), each reason needs a detail from Source A (the tennis club, the date, the 100 people) followed by why that stops the findings being representative. Use "so" or "because" to link the two.