Pearson Edexcel IGCSE Business
View Course TimetableTheme 1: Business Activity and Influences on Business
Business Objectives (8 lessons)
Explore business objectives in Business.
Introduction to Business Objectives
Learn what business objectives are and how they guide company decisions and success
Start LessonFinancial Aims and Objectives - Survival and Profit
Learn how businesses prioritise survival and profit as key financial objectives
Start LessonFinancial Aims and Objectives - Sales and Market Share
Learn how businesses set sales targets and market share objectives to drive growth and success.
Start LessonNon-financial Aims and Objectives - Social Objectives
Learn how businesses set social objectives to benefit communities and society beyond profit.
Unlock Full CourseNon-financial Aims and Objectives - Personal Satisfaction
Understanding how personal satisfaction motivates business owners beyond just making money and profits.
Unlock Full CourseWhy Business Aims Change - Market Conditions
Learn how changing market conditions force businesses to adapt their aims and objectives
Unlock Full CourseWhy Business Aims Change - Technology and Performance
Learn how technology advances and performance issues force businesses to adapt their aims
Unlock Full CourseWhy Business Aims Change - Legislation and Internal Reasons
Learn how legislation and internal factors force businesses to adapt their aims and objectives
Unlock Full CourseTypes of Organisations (13 lessons)
Explore types of organisations in Business.
Sole Traders - Characteristics and Features
Learn the key characteristics, advantages, disadvantages and features of sole trader businesses.
Unlock Full CoursePartnerships - Structure and Organisation
Learn partnership business structures, legal requirements, advantages, disadvantages and real-world examples
Unlock Full CourseLimited Companies - Private Limited Companies
Learn about private limited companies, their structure, advantages, disadvantages and formation process.
Unlock Full CourseLimited Companies - Public Limited Companies
Understanding public limited companies, share ownership, advantages, disadvantages and legal requirements for PLCs
Unlock Full CoursePublic Corporations - Features and Purposes
Learn about public corporations, their key features, purposes and role in the UK economy.
Unlock Full CourseRisk, Ownership and Limited Liability
Learn about business ownership types, unlimited and limited liability and associated risks.
Unlock Full CoursePublic Corporations - Arguments For and Against
Explore the key arguments for and against government-owned public corporations in business.
Unlock Full CourseSources of Finance and Use of Profits
Learn about business organisation types, finance sources and profit utilisation strategies.
Unlock Full CourseStakeholders and Shareholders
Learn to identify stakeholders and shareholders, understand their needs and manage conflicts between different groups.
Unlock Full CourseAppropriateness of Different Forms of Ownership
Learn which business ownership structure suits different situations and business goals.
Unlock Full CourseFranchises - Structure and Benefits
Learn about franchise business structures, benefits for franchisors and franchisees and real-world examples.
Unlock Full CourseSocial Enterprises - Purpose and Function
Learn how social enterprises balance profit-making with solving social and environmental problems effectively.
Unlock Full CourseMultinationals - Characteristics and Operations
Explore multinational corporations' characteristics, global operations, advantages, challenges and economic impact
Unlock Full CourseClassification of Businesses (3 lessons)
Explore classification of businesses in Business.
Primary Sector - Extracting Raw Materials
Learn how primary sector businesses extract raw materials from natural resources and their economic importance.
Unlock Full CourseSecondary Sector - Manufacturing and Production
Learn how manufacturing transforms raw materials into finished goods through various production methods and processes.
Unlock Full CourseTertiary Sector - Service Provision
Explore tertiary sector businesses and how they provide services to meet customer needs
Unlock Full CourseDecisions on Location (5 lessons)
Explore decisions on location in Business.
Factors Influencing Location - Proximity to Market
Learn how proximity to target markets influences business location decisions and customer accessibility.
Unlock Full CourseFactors Influencing Location - Labour and Materials
Learn how labour availability and material access influence business location decisions.
Unlock Full CourseFactors Influencing Location - Competitors and Business Activity
Learn how competitors and business activity types influence strategic location decisions for success.
Unlock Full CourseImpact of Internet on Location Decisions
Learn how internet technology transforms business location choices and traditional retail patterns.
Unlock Full CourseLegal Controls and Trade Blocs
Learn how legal controls and trade blocs influence business location decisions
Unlock Full CourseBusiness and the International Economy (9 lessons)
Explore business and the international economy in Business.
Concept of Globalisation
Understand globalisation's impact on international business, trade and economic integration worldwide.
Unlock Full CourseOpportunities and Threats of Globalisation
Explore global business opportunities and threats, examining how companies succeed internationally.
Unlock Full CourseImportance and Growth of Multinationals
Explore why businesses become multinationals and their growing importance in the global economy
Unlock Full CourseBenefits of Becoming a Multinational
Explore how businesses benefit from international expansion through market access and cost advantages.
Unlock Full CourseBenefits to Countries from Multinationals
Explore how multinational corporations create jobs, transfer technology and boost economic growth in host countries.
Unlock Full CourseDrawbacks to Countries from Multinationals
Explore negative impacts of multinational corporations on host countries including economic and social drawbacks
Unlock Full CourseExchange Rate Calculations
Learn to calculate exchange rates, convert currencies and understand business impacts of rate changes.
Unlock Full CourseImpact of Exchange Rate Changes on Competitiveness
Learn how currency fluctuations affect business costs, pricing and international competitiveness strategies.
Unlock Full CourseImpact on Importers and Exporters
Learn how exchange rates, trade barriers and economic growth affect importing and exporting businesses
Unlock Full CourseGovernment Objectives and Policies (7 lessons)
Explore government objectives and policies in Business.
Government Spending on Public Services
Learn how governments prioritise spending on essential public services like healthcare and education.
Unlock Full CourseTaxation and Constraints on Public Spending
Learn how governments raise money through taxation and face spending constraints that affect businesses
Unlock Full CourseInfrastructure Provision
Learn how governments provide essential infrastructure like roads, utilities and digital networks to support economic growth.
Unlock Full CourseGovernment Legislation Effects
Explore how government laws and regulations directly impact business operations and costs.
Unlock Full CourseTrade Policy - Trading Blocs and Tariffs
Learn how governments use trading blocs and tariffs to control international trade flows.
Unlock Full CourseEffect of Interest Rates on Businesses
Understand how government interest rate policies directly impact business costs, investment decisions and consumer spending patterns.
Unlock Full CourseEffect of Interest Rates on Consumer Spending
Learn how government interest rate changes directly influence consumer spending patterns and economic behaviour.
Unlock Full CourseExternal Factors (4 lessons)
Explore external factors in Business.
Social Factors Affecting Business Decisions
Explore how demographic changes, lifestyle trends and social attitudes influence business decisions and strategies.
Unlock Full CourseTechnological Factors Affecting Business Decisions
Explore how technological advances influence business strategy, operations and competitive advantage decisions.
Unlock Full CourseEnvironmental Factors Affecting Business Decisions
Learn how environmental factors like climate change and regulations influence business decisions
Unlock Full CoursePolitical Factors Affecting Business Decisions
Learn how government policies, taxation and regulations influence business decisions and strategies.
Unlock Full CourseWhat Makes a Business Successful? (5 lessons)
Explore what makes a business successful? in Business.
Measuring Success - Revenue and Market Share
Learn how businesses measure success through revenue calculations and market share analysis.
Unlock Full CourseMeasuring Success - Customer and Profit
Learn how businesses measure success through customer satisfaction metrics and profit calculations.
Unlock Full CourseMeasuring Success - Growth and Stakeholder Satisfaction
Learn how businesses measure success through growth indicators and stakeholder satisfaction methods.
Unlock Full CourseReasons for Business Failure - Cash Flow Problems
Learn how cash flow problems cause business failure and prevention strategies.
Unlock Full CourseReasons for Business Failure - Competition and Market Changes
Understand how competition and changing markets cause business failures and survival strategies.
Unlock Full CourseTheme 2: People in Business
Internal and External Communication (6 lessons)
Explore internal and external communication in Business.
Importance of Good Communication
Explore how effective internal and external communication drives business success and productivity.
Unlock Full CourseProblems of Ineffective Communication
Explore how poor communication creates problems for businesses and their stakeholders
Unlock Full CourseCommunication Methods and IT Benefits
Explore internal and external communication methods and discover how IT transforms business messaging
Unlock Full CourseCommunication Methods - Limitations
Explore barriers and constraints that limit effective business communication methods and channels.
Unlock Full CourseHow Communication Barriers Arise
Learn how language, technology, culture and organisational factors create communication barriers in business.
Unlock Full CourseRemoving Communication Barriers
Learn to identify and overcome communication barriers affecting internal and external business relationships.
Unlock Full CourseRecruitment and Selection Process (10 lessons)
Explore recruitment and selection process in Business.
Types of Employment - Full-time and Part-time
Learn the differences between full-time and part-time employment types and their business implications.
Unlock Full CourseTypes of Employment - Job Share and Temporary
Learn about job share and temporary employment types, their benefits and challenges.
Unlock Full CourseJob Descriptions and Person Specifications
Learn to create effective job descriptions and person specifications for successful recruitment processes.
Unlock Full CourseApplication Forms and CVs
Learn how businesses use application forms and CVs to recruit and select employees effectively.
Unlock Full CourseInternal and External Recruitment
Learn internal and external recruitment methods, advantages, disadvantages and when to use each approach.
Unlock Full CourseJob Advertisements and Shortlisting
Learn how to create effective job advertisements and master the shortlisting process for recruitment success.
Unlock Full CourseInterviewing Process
Learn effective interview techniques, question types, preparation methods and legal considerations for recruitment success.
Unlock Full CourseEqual Opportunities - Gender, Race and Disability
Learn about fair recruitment practices regarding gender, race and disability discrimination laws.
Unlock Full CourseEqual Opportunities - Religion, Sexual Preference and Age
Learn fair recruitment practices regarding religion, sexual orientation and age discrimination laws.
Unlock Full CourseMinimum Wage Laws
Learn UK minimum wage laws and their impact on business recruitment practices.
Unlock Full CourseTraining (6 lessons)
Explore training in Business.
Importance of Training to Business and Workers
Explore how training programmes benefit both businesses and workers in the modern workplace
Unlock Full CourseInduction Training
Learn how effective induction training programmes welcome, integrate and prepare new employees for success
Unlock Full CourseOn-the-job Training
Learn how businesses use on-the-job training to develop employee skills effectively and efficiently.
Unlock Full CourseOff-the-job Training
Learn about off-the-job training methods, benefits, costs and how businesses choose effective training approaches.
Unlock Full CourseCompliance with Health and Safety Laws
Learn how businesses must comply with UK health and safety laws through proper training and procedures
Unlock Full CourseBenefits and Limitations of Training
Explore the key benefits and limitations of workplace training for businesses and employees.
Unlock Full CourseMotivation and Rewards (10 lessons)
Explore motivation and rewards in Business.
Importance of Motivation - Attracting Employees
Learn how businesses use motivation strategies to attract and recruit the best employees.
Unlock Full CourseImportance of Motivation - Retaining Employees and Productivity
Learn how employee motivation improves retention rates and boosts workplace productivity levels.
Unlock Full CourseHerzberg Two-Factor Motivational Theory
Learn Herzberg's Two-Factor Theory distinguishing between hygiene factors and motivators in workplace motivation.
Unlock Full CourseMaslow Hierarchy of Needs Motivational Theory
Learn Maslow's five-level hierarchy theory and how businesses use it to motivate employees effectively
Unlock Full CourseTaylor Scientific Management Motivational Theory
Learn Frederick Taylor's Scientific Management Theory and how it motivates workers through efficiency
Unlock Full CourseFinancial Methods - Remuneration and Bonus
Learn how businesses use salaries, bonuses and commission to motivate employees effectively.
Unlock Full CourseFinancial Methods - Commission and Promotion
Learn how commission and promotion systems motivate employees through financial rewards and career advancement.
Unlock Full CourseFinancial Methods - Fringe Benefits
Explore fringe benefits as financial motivation tools including types, advantages and real-world applications
Unlock Full CourseNon-financial Methods - Job Rotation
Learn how job rotation motivates employees through variety, skill development and reduced workplace boredom
Unlock Full CourseNon-financial Methods - Job Enrichment and Autonomy
Learn how job enrichment and workplace autonomy motivate employees without financial rewards
Unlock Full CourseOrganisation Structure and Employees (13 lessons)
Explore organisation structure and employees in Business.
Hierarchical Organisation Charts
Learn how businesses use hierarchical organisation charts to structure management levels and employee relationships.
Unlock Full CourseFlat Organisation Charts
Learn how flat organisation structures work, their benefits and challenges for modern businesses.
Unlock Full CourseCentralised and Decentralised Structures
Learn how businesses organise decision-making through centralised and decentralised structures and their impacts.
Unlock Full CourseSpan of Control
Learn how businesses decide how many employees each manager should supervise effectively.
Unlock Full CourseChain of Command
Learn how chain of command creates clear authority lines and communication flows in business organisations
Unlock Full CourseDelegation
Learn how businesses delegate authority and responsibility to improve efficiency and motivation
Unlock Full CourseHuman Resources - Workforce Planning
Learn how businesses plan, recruit, train and manage their workforce effectively
Unlock Full CourseHuman Resources - Recruitment and Training
Learn recruitment processes, training methods and HR strategies for effective workforce management.
Unlock Full CourseHuman Resources - Health and Safety
Learn workplace health and safety laws, risk assessment and creating safer working environments.
Unlock Full CourseHuman Resources - Employment Issues and Relations
Learn about employment contracts, workplace disputes, trade unions and modern HR challenges in business.
Unlock Full CourseFinance Department Functions
Learn how finance departments manage budgets, cash flow and support business decision-making processes.
Unlock Full CourseMarketing Department Functions
Explore key marketing department functions including research, advertising, pricing and customer relationship management strategies.
Unlock Full CourseProduction Department Functions
Learn how production departments plan, organise and control manufacturing processes effectively.
Unlock Full CourseTheme 3: Business Finance
Business Finance - Sources (11 lessons)
Explore business finance - sources in Business.
Need for Finance - Short-term Needs
Understanding why businesses need short-term finance for daily operations and growth opportunities
Unlock Full CourseNeed for Finance - Long-term Needs
Explore long-term business finance needs including fixed assets, expansion and strategic investments.
Unlock Full CourseNeed for Finance - Start-up and Expansion
Learn why businesses need finance for start-up and expansion, exploring various funding sources.
Unlock Full CourseInternal Sources - Personal Savings
Learn how entrepreneurs use personal savings to fund business ventures and start-ups effectively.
Unlock Full CourseInternal Sources - Retained Profit
Learn how businesses use retained profit as internal finance for growth and investment
Unlock Full CourseInternal Sources - Selling Assets
Learn how businesses raise internal finance by selling property, equipment and investments
Unlock Full CourseExternal Sources - Overdraft and Trade Payables
Learn how overdrafts and trade payables provide essential short-term external finance for businesses.
Unlock Full CourseExternal Sources - Loan Capital and Share Capital
Learn how businesses raise money through loans and shares from external sources.
Unlock Full CourseExternal Sources - Stock Market Flotation
Learn how businesses raise large amounts of external finance through stock market flotation
Unlock Full CourseExternal Sources - Venture Capital
Learn how venture capital provides external funding for high-growth businesses and start-ups.
Unlock Full CourseExternal Sources - Crowdfunding
Learn how businesses use crowdfunding platforms to raise external finance from multiple small investors.
Unlock Full CourseCash Flow Forecasting (7 lessons)
Explore cash flow forecasting in Business.
Importance of Cash - Paying Suppliers and Overheads
Learn why cash management is crucial for paying suppliers and overheads effectively.
Unlock Full CourseImportance of Cash - Preventing Business Failure
Learn how cash flow forecasting prevents business failure and ensures long-term survival.
Unlock Full CourseDifference Between Cash and Profit
Learn why profitable businesses can fail and master cash versus profit differences
Unlock Full CourseCash Flow Forecasts - Cash Inflows
Learn to predict and analyse cash inflows for effective business cash flow forecasting.
Unlock Full CourseCash Flow Forecasts - Cash Outflows
Learn to predict and manage business cash outflows through effective forecasting techniques
Unlock Full CourseCash Flow Forecasts - Net Cash Flow
Learn to calculate and interpret net cash flow in business cash flow forecasts.
Unlock Full CourseCash Flow Forecasts - Opening and Closing Balances
Learn to calculate and use opening and closing balances in business cash flow forecasts effectively.
Unlock Full CourseCosts and Break-even Analysis (10 lessons)
Explore costs and break-even analysis in Business.
Revenue Calculations
Learn how to calculate business revenue, understand break-even analysis and make informed financial decisions.
Unlock Full CourseFixed and Variable Costs
Learn to distinguish fixed and variable costs and calculate business break-even points effectively.
Unlock Full CourseTotal Costs Calculations
Learn to calculate total costs, understand fixed and variable expenses and master break-even analysis.
Unlock Full CourseProfit and Loss Calculations
Calculate business profits and losses using revenue, costs and break-even analysis techniques
Unlock Full CourseBreak-even Concept
Learn to calculate break-even points and understand how businesses use cost analysis for decision-making.
Unlock Full CourseBreak-even Calculations from Formula
Learn to calculate break-even points using formulas to determine minimum sales targets.
Unlock Full CourseBreak-even Calculations from Diagrams
Learn to read break-even charts and calculate profit, loss and safety margins from diagrams.
Unlock Full CourseBreak-even Charts - Impact of Revenue Changes
Analyse how price changes affect break-even points and business profitability decisions
Unlock Full CourseBreak-even Charts - Impact of Cost Changes
Learn how changing fixed costs, variable costs and prices impact break-even analysis and business decisions.
Unlock Full CourseLimitations of Break-even Charts
Understand the key limitations and weaknesses of break-even charts in business planning
Unlock Full CourseFinancial Documents (10 lessons)
Explore financial documents in Business.
Purpose of Statements of Comprehensive Income
Learn the key purposes and stakeholder uses of Statements of Comprehensive Income in business
Unlock Full CourseStatement Features - Sales and Cost of Sales
Learn to read and analyse sales revenue, cost of sales and gross profit in business financial statements.
Unlock Full CourseStatement Features - Gross Profit and Expenses
Learn to calculate gross profit, understand business expenses and analyse profit and loss statements effectively.
Unlock Full CourseStatement Features - Operating Profit
Learn to calculate and analyse operating profit from business financial statements effectively.
Unlock Full CourseUsing Statements in Decision Making
Learn how businesses use profit and loss accounts, balance sheets and cash flow statements to make informed decisions.
Unlock Full CourseNature and Importance of Profit
Understanding what profit is, how it's calculated and why it's essential for business success and stakeholder benefits.
Unlock Full CoursePurpose of Statements of Financial Position
Learn how businesses use financial position statements to show assets, liabilities and equity
Unlock Full CourseStatement Features - Current and Non-current Assets
Learn to classify and analyse current and non-current assets in business financial statements
Unlock Full CourseStatement Features - Liabilities and Capital
Learn to identify and analyse liabilities and capital in business financial statements effectively.
Unlock Full CourseInterpreting Statements of Financial Position
Learn to read and analyse Statements of Financial Position including assets, liabilities and key ratios
Unlock Full CourseAccounts Analysis (11 lessons)
Explore accounts analysis in Business.
Gross Profit Margin Calculations
Learn to calculate and analyse gross profit margins for business performance evaluation
Unlock Full CourseOperating Profit Margin Calculations
Learn to calculate and interpret operating profit margins for effective business performance analysis.
Unlock Full CourseMarkup Calculations
Learn to calculate markup percentages and amounts for effective business pricing strategies.
Unlock Full CourseReturn on Capital Employed (ROCE)
Learn to calculate and interpret ROCE to evaluate business efficiency and profitability performance
Unlock Full CourseCurrent Ratio Calculations
Learn to calculate and analyse current ratios for effective business financial health assessment.
Unlock Full CourseAcid Test Ratio Calculations
Learn to calculate and interpret acid test ratios for business liquidity analysis
Unlock Full CourseConcept and Importance of Liquidity
Learn to analyse business liquidity ratios and understand cash flow management importance.
Unlock Full CourseComparisons with Previous Years
Learn to analyse business financial performance by comparing accounts data across multiple years effectively.
Unlock Full CourseComparisons with Other Businesses
Learn to analyse business performance through competitor comparisons and industry benchmarking techniques.
Unlock Full CourseUsing Financial Documents to Assess Performance
Learn to analyse profit and loss accounts and balance sheets to assess business performance effectively
Unlock Full CourseUsing Financial Documents for Decision Making
Analyse profit and loss accounts, balance sheets and cash flow statements for business decisions
Unlock Full CourseTheme 4: Marketing
Market Research (15 lessons)
Explore market research in Business.
Purpose of Market Research - Understanding Customer Needs
Learn how market research reveals customer needs to guide successful business decisions.
Unlock Full CoursePurpose of Market Research - Identifying Market Gaps
Learn how businesses use market research to identify profitable gaps and opportunities.
Unlock Full CoursePurpose of Market Research - Reducing Risk
Learn how market research reduces business risks and prevents costly failures through informed decision-making.
Unlock Full CoursePurpose of Market Research - Informing Business Decisions
Learn how market research provides essential information for smart business decision making and success.
Unlock Full CoursePrimary Research - Surveys
Learn how businesses use surveys to gather customer opinions and market insights effectively.
Unlock Full CoursePrimary Research - Questionnaires
Learn how to design, distribute and analyse questionnaires for effective primary market research
Unlock Full CoursePrimary Research - Focus Groups
Learn how to plan, run and analyse focus groups for effective primary market research.
Unlock Full CoursePrimary Research - Observation
Learn how businesses use observation methods to study real customer behaviour and market patterns.
Unlock Full CoursePrimary Research - Test Marketing
Learn how businesses use test marketing to trial products with real customers before national launch.
Unlock Full CourseSecondary Research - Internet
Learn to effectively use internet sources for comprehensive business market research and analysis.
Unlock Full CourseSecondary Research - Market Reports
Learn how to find, evaluate and use market reports for effective secondary research.
Unlock Full CourseSecondary Research - Government Reports
Learn to find, evaluate and apply government statistics for effective business market research.
Unlock Full CourseQualitative and Quantitative Data
Learn to collect and analyse qualitative and quantitative market research data effectively
Unlock Full CourseRole of Social Media in Market Research
Learn how social media transforms market research through real-time data and customer insights.
Unlock Full CourseImportance of Reliability in Market Research
Learn why reliable market research is essential for successful business decision making.
Unlock Full CourseThe Market (13 lessons)
Explore the market in Business.
Importance of Marketing - Satisfying Customer Needs
Learn how businesses identify and satisfy customer needs through effective marketing strategies and research.
Unlock Full CourseImportance of Marketing - Building Customer Relationships
Learn how businesses build strong customer relationships to increase loyalty and drive long-term success.
Unlock Full CourseImportance of Marketing - Customer Loyalty
Learn how businesses build customer loyalty through quality service, rewards programmes and relationship management strategies.
Unlock Full CourseMarket Orientation vs Product Orientation
Learn how businesses choose between focusing on customer needs or product excellence.
Unlock Full CourseMarket Share and Analysis
Learn how to calculate market share and analyse market conditions for business success.
Unlock Full CourseNiche and Mass Marketing
Learn how businesses choose between targeting everyone or specific customer groups effectively.
Unlock Full CourseResponding to Changing Customer Needs
Learn how businesses identify and respond to evolving customer preferences and market demands
Unlock Full CourseResponding to Changing Spending Patterns
Learn how businesses adapt strategies to respond to evolving consumer spending patterns and market demands.
Unlock Full CourseResponding to Increased Competition
Learn how businesses adapt pricing, quality, service and marketing strategies when facing increased competition
Unlock Full CourseMarket Segmentation by Location
Learn how businesses divide markets by location to target customers more effectively.
Unlock Full CourseMarket Segmentation by Demographics
Learn how businesses divide markets using age, gender, income and family demographics
Unlock Full CourseMarket Segmentation by Lifestyle
Learn how businesses divide markets by customer lifestyles, interests and values to create targeted marketing strategies.
Unlock Full CourseMarket Segmentation by Income and Age
Learn how businesses target customers by dividing markets using age and income demographics
Unlock Full CourseThe Marketing Mix (25 lessons)
Explore the marketing mix in Business.
Product Development - New Products and Services
Learn how businesses develop new products and services through research, testing and innovation processes.
Unlock Full CourseDifference Between Goods and Services
Learn key differences between goods and services and their unique marketing challenges
Unlock Full CoursePackaging and Its Importance
Explore how packaging protects products, influences consumer behaviour and communicates brand values effectively.
Unlock Full CourseProduct Life Cycle - Introduction and Growth
Learn how products move through Introduction and Growth stages of their lifecycle
Unlock Full CourseProduct Life Cycle - Maturity and Decline
Learn how businesses manage products during maturity and decline stages effectively.
Unlock Full CourseExtension Strategies
Learn how businesses use extension strategies across the marketing mix to prolong product life cycles
Unlock Full CourseManaging Product Portfolio - Boston Matrix
Learn to analyse and manage product portfolios using the Boston Matrix strategic tool.
Unlock Full CoursePrice - Cost Plus Pricing
Learn how to calculate selling prices using cost plus pricing methods and markup percentages.
Unlock Full CoursePrice - Penetration Pricing
Learn how businesses use low prices to enter markets and gain customers quickly.
Unlock Full CoursePrice - Competition Pricing
Learn how businesses set prices based on competitor analysis and market positioning strategies.
Unlock Full CoursePrice - Skimming Pricing
Learn how businesses use price skimming to maximise profits from new products
Unlock Full CoursePrice - Promotional Pricing
Learn how businesses use promotional pricing strategies to attract customers and increase sales effectively.
Unlock Full CoursePlace - Distribution Through Retailers
Learn how businesses distribute products through retailers and build successful retail partnerships.
Unlock Full CoursePlace - Distribution Through E-tailers
Learn how businesses distribute products through online retailers and digital marketplace platforms effectively.
Unlock Full CoursePromotion - Advertising
Learn advertising types, media selection, costs, effectiveness measurement and campaign strategy development.
Unlock Full CoursePromotion - Sponsorship
Learn how businesses use sponsorship to promote their brand through events, sports and partnerships effectively.
Unlock Full CoursePromotion - Product Trials
Learn how businesses use product trials and sampling to promote products effectively.
Unlock Full CoursePromotion - Special Offers
Learn how businesses use special offers to boost sales and attract customers effectively.
Unlock Full CoursePromotion - Branding
Learn how businesses create powerful brand identities that build customer loyalty and competitive advantage.
Unlock Full CourseAbove the Line and Below the Line Promotion
Learn how businesses use above and below the line promotional methods effectively
Unlock Full CoursePublic Relations - Improving Company Image
Learn how businesses use public relations strategies to build positive brand image and reputation.
Unlock Full CourseTechnology in Promotion - Targeted Online Advertising
Learn how businesses use data and technology to target specific customers with personalised online advertisements.
Unlock Full CourseTechnology in Promotion - Viral Advertising
Learn how technology enables viral advertising campaigns to spread rapidly across digital platforms
Unlock Full CourseTechnology in Promotion - E-newsletters
Learn how businesses use e-newsletters as effective digital promotional tools in marketing
Unlock Full CourseImportance of a Brand
Understand how strong brands create competitive advantages, customer loyalty and premium pricing power for businesses.
Unlock Full CourseTheme 5: Business Operations
Economies and Diseconomies of Scale (3 lessons)
Explore economies and diseconomies of scale in Business.
Internal Economies of Scale
Learn how large businesses reduce costs through six types of internal economies of scale
Unlock Full CourseExternal Economies of Scale
Understand how businesses benefit from cost reductions when industries cluster together geographically
Unlock Full CourseDiseconomies of Scale - Limits of Growth
Understanding why large businesses can become inefficient and face limits to profitable growth
Unlock Full CourseProduction (13 lessons)
Explore production in Business.
Job Production Process
Learn how job production creates unique, customised products for individual customer requirements and specifications.
Unlock Full CourseBatch Production Process
Learn how batch production works, its advantages and disadvantages in modern manufacturing
Unlock Full CourseFlow Production Process
Learn how flow production creates continuous manufacturing processes for mass-produced standardised goods efficiently.
Unlock Full CourseLabour and Capital Intensive Production
Learn how businesses choose between using workers or machines for production methods.
Unlock Full CourseImpact of Different Types of Production
Learn how job, batch and flow production methods impact business costs, quality and efficiency.
Unlock Full CourseProductivity Calculations
Learn to calculate labour productivity and understand how businesses measure efficiency
Unlock Full CourseImpact of Productivity Improvements
Explore how productivity improvements affect businesses, workers, consumers and the wider economy.
Unlock Full CourseJust-in-Time (JIT) Production
Learn how Just-in-Time production eliminates waste, reduces costs and improves efficiency in manufacturing.
Unlock Full CourseKaizen Principles
Learn continuous improvement principles and practical Kaizen implementation techniques for production efficiency
Unlock Full CourseImportance of Using Resources Effectively
Learn how businesses maximise profits by using materials, labour and financial resources efficiently.
Unlock Full CourseUse of Robotics in Production
Learn how robots transform modern manufacturing through automation, efficiency gains and production innovation.
Unlock Full CourseBalancing Cost, Productivity and Quality
Learn how businesses balance cost control, productivity improvement and quality maintenance in production
Unlock Full CourseBalancing Quality and Flexibility
Learn how businesses balance producing high-quality products with flexible manufacturing systems.
Unlock Full CourseFactors of Production (2 lessons)
Explore factors of production in Business.
Enterprise, Capital, Land and Labour
Learn how land, labour, capital and enterprise combine to create successful businesses and drive economic production.
Unlock Full CourseCapital-intensive vs Labour-intensive Activities
Learn how businesses choose between machinery-focused and worker-focused production methods.
Unlock Full CourseQuality (5 lessons)
Explore quality in Business.
Concept of Quality in Production
Understanding quality concepts, control methods and assurance systems in business production processes
Unlock Full CourseConcept of Quality in Services
Explore service quality concepts, customer expectations, SERVQUAL dimensions and measurement techniques.
Unlock Full CourseQuality Control Systems
Learn how businesses use quality control systems to maintain standards and customer satisfaction.
Unlock Full CourseTotal Quality Management (TQM)
Learn how Total Quality Management involves everyone in continuously improving business quality and customer satisfaction.
Unlock Full CourseQuality for Competitive Advantage
Learn how businesses use quality to gain competitive advantage and build customer loyalty
Unlock Full CourseTheme 6: Revision and Assessment Preparation
Paper 1 Preparation - Small Businesses (11 lessons)
Explore paper 1 preparation - small businesses in Business.
Small Business Case Study Analysis
Learn to analyse small business case studies, identify problems and suggest practical solutions effectively.
Unlock Full CourseSmall Business Financial Calculations
Master essential financial calculations including profit, break-even, cash flow and ratios for small businesses
Unlock Full CourseSmall Business Marketing Strategies
Learn effective marketing strategies for small businesses including digital marketing and customer relationships
Unlock Full CourseSmall Business Operations Management
Learn how small businesses manage production, quality, technology and supply chains effectively
Unlock Full CourseSmall Business Human Resources
Learn essential human resource management strategies for small business recruitment, training, motivation and retention.
Unlock Full CourseSmall Business Multiple Choice Practice
Master small business concepts and multiple choice exam techniques for Paper 1 success
Unlock Full CourseSmall Business Short Answer Questions
Master small business concepts, ownership types, finance sources and exam techniques for Paper 1 success.
Unlock Full CourseSmall Business Data Response Questions
Master data response questions by analysing small business scenarios and financial information effectively
Unlock Full CourseSmall Business Extended Response Questions
Master extended response techniques for small business Paper 1 questions with structure and examples
Unlock Full CourseSmall Business Mock Examination
Master Paper 1 exam technique, question analysis and time management for small business success
Unlock Full CourseSmall Business Examination Feedback and Review
Learn to analyse exam feedback and improve small business question responses effectively
Unlock Full CoursePaper 2 Preparation - Large Businesses (11 lessons)
Explore paper 2 preparation - large businesses in Business.
Large Business Case Study Analysis
Learn to analyse large business case studies using frameworks, financial ratios and strategic evaluation techniques effectively.
Unlock Full CourseLarge Business Global Operations
Explore how large businesses expand internationally through various strategies and adapt operations globally.
Unlock Full CourseLarge Business Financial Analysis
Analyse large business financial statements, ratios and performance data for strategic decision-making
Unlock Full CourseLarge Business Marketing and Branding
Learn how large businesses create powerful marketing strategies and build global brand identities
Unlock Full CourseLarge Business Organisational Structure
Explore hierarchical, flat and matrix structures used by large businesses for effective organisation
Unlock Full CourseLarge Business Multiple Choice Practice
Master multiple choice questions on large business characteristics, advantages, disadvantages and real-world examples
Unlock Full CourseLarge Business Short Answer Questions
Master short answer techniques for large business questions in Paper 2 exams
Unlock Full CourseLarge Business Data Response Questions
Master data response questions for large businesses using analysis techniques and exam strategies
Unlock Full CourseLarge Business Extended Response Questions
Master extended response techniques for analysing large business strategic decisions and stakeholder impacts
Unlock Full CourseLarge Business Mock Examination
Master Paper 2 exam techniques for analysing large business case studies effectively
Unlock Full CourseLarge Business Examination Feedback and Review
Learn to analyse examination feedback and improve performance on large business case studies
Unlock Full CourseFinal Revision and Exam Technique (14 lessons)
Explore final revision and exam technique in Business.
Command Words and Question Analysis
Master command words and question analysis techniques for IGCSE Business exam success
Unlock Full CourseCalculation Skills and Formula Application
Master essential business calculations, formulae application and exam techniques for numerical questions.
Unlock Full CourseCase Study Analysis Techniques
Master case study analysis techniques and exam strategies for business scenario questions
Unlock Full CourseEvaluation and Justification Skills
Master evaluation and justification techniques for analysing business decisions and exam success
Unlock Full CourseTime Management in Examinations
Master essential time management strategies and techniques for iGCSE Business Studies examinations
Unlock Full CourseBusiness Terminology and Definitions
Master essential business terminology and exam techniques for iGCSE success and confident answers
Unlock Full CourseCross-theme Connections and Applications
Master connecting business themes and applying knowledge across marketing, finance, operations and HR.
Unlock Full CourseCommon Examination Mistakes
Learn to identify and avoid the most common IGCSE Business exam mistakes
Unlock Full CourseFinal Practice Papers
Master final practice papers and exam techniques for IGCSE Business Studies success
Unlock Full CoursePaper 1 Final Mock Examination
Master Paper 1 exam technique, time management and question analysis for IGCSE Business success.
Unlock Full CoursePaper 2 Final Mock Examination
Master Paper 2 exam technique, time management and case study analysis skills
Unlock Full CourseMock Examination Review and Feedback
Learn to analyse mock exam performance and create targeted improvement plans using feedback effectively.
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Master strategic last-minute revision techniques and exam skills for IGCSE Business success
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