📈 The Profit Formula
Profit = Revenue - Total Costs
This simple formula is the foundation of all business success. If your costs are higher than your revenue, you make a loss. If revenue is higher, you make a profit!
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Unlock This CourseImagine you set up a lemonade stand. You spend £5 on lemons, sugar and cups, then sell your lemonade for £12. The £7 left over is your profit! But profit isn't just about pocket money - it's the lifeblood of every business, from corner shops to massive corporations like Apple or Tesco.
Profit is what keeps businesses alive, helps them grow and rewards the people who take risks to start them. Without profit, businesses would close down, people would lose jobs and we wouldn't have the products and services we rely on every day.
Key Definitions:
Profit = Revenue - Total Costs
This simple formula is the foundation of all business success. If your costs are higher than your revenue, you make a loss. If revenue is higher, you make a profit!
Not all profit is the same. Businesses track different types of profit to understand their performance better. Think of it like measuring your fitness - you might check your weight, muscle mass and stamina separately to get the full picture.
Understanding the difference between gross and net profit is like knowing the difference between your total earnings and your spending money after all your bills are paid.
Revenue - Cost of Goods Sold
This shows how much money you make directly from selling your products before paying for things like rent, marketing, or salaries.
Gross Profit - Operating Expenses
This is the final profit after paying ALL business expenses. It's what the business actually keeps.
A bakery sells £1000 of cakes. Ingredients cost £400 (gross profit = £600). After paying rent, wages and bills (£350), net profit = £250.
JD Sports, the popular trainers retailer, reported a gross profit of £2.4 billion in 2023, but their net profit was £654 million. The difference? They spent £1.7 billion on things like shop rent, staff wages, marketing campaigns and head office costs. This shows why both figures matter - gross profit shows how well they buy and sell products, whilst net profit shows overall business health.
Profit isn't just numbers on a spreadsheet - it affects real people and real lives. Let's explore why profit is so important for businesses and society.
Without profit, businesses are like cars without fuel - they simply can't keep going. Profit provides the money businesses need to survive tough times, invest in new equipment, hire more staff and expand into new markets.
Smart businesses use profit to buy better equipment, develop new products, or open new locations. This creates a cycle where profit leads to growth, which can lead to more profit.
Profit acts like a safety net. When unexpected problems arise - like during COVID-19 - businesses with healthy profits can survive longer without making sales.
Profit doesn't just benefit business owners - it affects everyone connected to the business. These people are called stakeholders and they all have different interests in how much profit a business makes.
Think of profit like a pie that gets shared among different groups, though not always equally!
They invested money to start or buy into the business, so they expect a share of profits as dividends or increased business value.
Profitable businesses can afford pay rises, bonuses, better working conditions and job security. They're also less likely to make redundancies.
Profitable businesses pay more taxes, create jobs and often support local charities and events. They also attract other businesses to the area.
Greggs, the high street bakery chain, made £108 million profit in 2023. They used this to open 150 new shops (creating jobs), give employees a bonus, invest in new vegan products and pay dividends to shareholders. They also paid £25 million in corporation tax to the government. This shows how one company's profit benefits multiple stakeholder groups.
Just knowing the profit amount isn't enough - businesses need to understand if their profit is good or bad compared to their size and industry. It's like comparing test scores - getting 70% might be excellent in one subject but poor in another.
Profit margins show what percentage of revenue becomes profit. This helps compare businesses of different sizes and track performance over time.
(Gross Profit ÷ Revenue) × 100
Shows how efficiently a business produces its goods. A restaurant might have a 60% gross profit margin, meaning 60p of every £1 of sales covers direct costs.
(Net Profit ÷ Revenue) × 100
Shows overall business efficiency. Supermarkets typically have low net profit margins (2-3%) but high sales volumes, whilst luxury goods might have 20%+ margins.
Whilst profit is essential, focusing only on profit can create problems. Businesses need to balance profit with other important goals like customer satisfaction, employee welfare and environmental responsibility.
Some businesses chase quick profits by cutting costs, but this can hurt them later. It's like cramming for an exam - you might pass, but you won't remember anything useful afterwards.
Cutting staff training, using cheaper materials, or reducing customer service might boost short-term profits but can damage reputation and future sales.
Patagonia, the outdoor clothing company, sometimes sacrifices short-term profits for long-term sustainability. They use expensive recycled materials and donate 1% of sales to environmental causes. This costs money now but builds customer loyalty and protects their long-term future. Their approach shows that profit and principles can work together.
Different types of businesses have different profit expectations and challenges. A corner shop operates very differently from a tech startup or a manufacturing company.
Understanding how profit works across different industries helps explain why some businesses seem more successful than others.
Usually low profit margins (2-5%) but high sales volumes. Success depends on efficient operations and customer traffic.
Can have very high profit margins (20-40%) once established, but often lose money for years whilst developing products.
Moderate profit margins (5-15%) but requires large upfront investments in equipment and facilities.
Modern businesses increasingly consider 'triple bottom line' thinking - profit, people and planet. This means measuring success not just by financial profit, but also by social and environmental impact.
Forward-thinking businesses recognise that long-term profit depends on treating employees well, protecting the environment and serving communities responsibly.