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Accounts Analysis » Concept and Importance of Liquidity

What you'll learn this session

Study time: 30 minutes

  • Define liquidity and understand why it matters to businesses
  • Learn how to calculate and interpret liquidity ratios
  • Explore the consequences of poor liquidity management
  • Analyse real business examples of liquidity challenges
  • Understand how to improve business liquidity

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Introduction to Liquidity

Imagine you're really thirsty and you have £20 in your wallet, but the only shop nearby only accepts cash and you need exact change. You might have money, but you can't easily use it right now. This is similar to what businesses face with liquidity - having assets but not being able to quickly turn them into cash when needed.

Liquidity is one of the most important concepts in business finance. It can mean the difference between a business surviving tough times or going under, even if it's profitable on paper.

Key Definitions:

  • Liquidity: How quickly and easily a business can convert its assets into cash to pay debts.
  • Current Assets: Assets that can be turned into cash within one year (like stock, debtors, cash).
  • Current Liabilities: Debts that must be paid within one year (like creditors, overdrafts).
  • Working Capital: Current assets minus current liabilities - the money available for day-to-day operations.

💧 What Makes Something Liquid?

Think of liquidity like a sliding scale. Cash is the most liquid - you can use it immediately. Bank deposits are nearly as liquid. Stock (inventory) is less liquid because you need to sell it first. Buildings and machinery are the least liquid because they take time and effort to sell.

Why Liquidity Matters

Liquidity is crucial because businesses need cash to operate day-to-day. Even profitable companies can fail if they can't pay their bills when they're due. This is called insolvency - when you can't meet your short-term debts.

The Liquidity Challenge

Businesses face a constant balancing act. They need enough liquid assets to pay bills, but holding too much cash means missing out on profitable investments. It's like keeping money under your mattress instead of investing it - safe but not very smart financially.

Too Little Liquidity

Can't pay suppliers, staff, or rent. May have to sell assets quickly at low prices. Risk of business failure.

Right Amount

Can meet all obligations on time. Maintains good relationships with suppliers. Can take advantage of opportunities.

💰 Too Much Liquidity

Missing investment opportunities. Lower returns for shareholders. Money not working hard enough.

Measuring Liquidity

Businesses use special ratios to measure their liquidity. These ratios help managers, investors and lenders understand whether a company can pay its short-term debts.

Current Ratio

This is the most common liquidity ratio. It compares current assets to current liabilities.

Formula: Current Assets ÷ Current Liabilities

A ratio of 2:1 means the business has £2 of current assets for every £1 of current liabilities. Generally, a ratio between 1.5:1 and 2:1 is considered healthy, but this varies by industry.

Acid Test Ratio (Quick Ratio)

This is a stricter test that excludes stock from current assets, as stock can be hard to sell quickly.

Formula: (Current Assets - Stock) ÷ Current Liabilities

A ratio of 1:1 or higher is generally good, meaning the business can pay its debts without relying on selling stock.

Case Study Focus: Retail vs Manufacturing

A supermarket like Tesco might have a lower acid test ratio because much of their current assets is stock (food, household goods) that sells quickly. A manufacturing company making custom machinery might need a higher acid test ratio because their stock (raw materials, work-in-progress) takes longer to convert to cash.

Factors Affecting Liquidity

Several factors can impact a business's liquidity position and smart managers keep a close eye on these.

📈 Seasonal Patterns

Many businesses have seasonal cash flows. Ice cream shops make most money in summer, while ski equipment retailers peak in winter. These businesses need to manage cash carefully during quiet periods.

Credit Terms and Collection

How quickly customers pay affects liquidity. If a business gives customers 30 days to pay but suppliers want payment in 14 days, there's a cash flow gap. Managing this gap is crucial for maintaining liquidity.

Economic Conditions

During economic downturns, customers may pay more slowly and banks may be less willing to lend. This makes liquidity management even more important.

Consequences of Poor Liquidity

When businesses struggle with liquidity, the effects can be severe and sometimes fatal to the company.

🔥 Immediate Problems

Can't pay wages or suppliers. May breach loan agreements. Forced to sell assets cheaply.

🚨 Medium-term Issues

Damaged relationships with suppliers. Higher borrowing costs. Reduced credit terms from suppliers.

Long-term Consequences

Business failure and insolvency. Job losses. Shareholders lose their investment.

Case Study Focus: Carillion's Collapse

Carillion, a major UK construction company, collapsed in 2018 despite having contracts worth billions. The company had liquidity problems - it couldn't convert its assets into cash quickly enough to pay its debts. This shows how even large, seemingly successful companies can fail due to poor liquidity management.

Improving Liquidity

Businesses have several strategies to improve their liquidity position. The key is finding the right balance for their specific situation.

Short-term Solutions

These provide quick fixes but may not solve underlying problems:

  • Arrange overdraft facilities: Gives access to cash when needed
  • Factor debts: Sell outstanding invoices to a factoring company for immediate cash
  • Delay payments: Negotiate longer payment terms with suppliers
  • Reduce stock levels: Convert inventory to cash through sales or clearances

Long-term Solutions

These address fundamental liquidity management:

  • Improve credit control: Get customers to pay faster through better systems and incentives
  • Better cash flow forecasting: Predict cash needs more accurately
  • Negotiate better terms: Longer payment periods from suppliers, shorter from customers
  • Diversify revenue streams: Reduce dependence on seasonal or cyclical income

Industry Differences

Different industries have different liquidity needs and patterns. Understanding these differences helps explain why liquidity ratios vary between sectors.

🍽 Fast-Moving Consumer Goods

Companies like Unilever or Coca-Cola typically have lower liquidity ratios because their products sell quickly and predictably. They can operate with less cash because money comes in regularly.

🚧 Construction Companies

Construction firms often need higher liquidity ratios because projects take months or years to complete, but they still need to pay workers and suppliers regularly. Cash flows can be lumpy and unpredictable.

Conclusion

Liquidity is the lifeblood of any business. Without adequate liquidity, even profitable companies can fail. Understanding liquidity ratios, the factors that affect liquidity and strategies for improvement is essential for business success.

Remember, liquidity management is about balance. Too little liquidity creates risk, but too much means missed opportunities. The best businesses find the sweet spot that allows them to meet their obligations while maximising returns for their stakeholders.

As you continue studying business accounts, always consider the liquidity implications of financial decisions. It's often the difference between business success and failure.

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