Cambridge IGCSE Travel & Tourism

Course Content

Areas of Study in iGCSE Travel & Tourism EXAM YEARS 2027-2029

Introduction to Travel and Tourism Definitions and Concepts 42 lessons

Characteristics of Travel and Tourism 6 lessons

1 Products and Services in Travel and Tourism

2 Intangibility and Perishability

3 Seasonality and Its Effects

4 The Dynamic Nature of Travel and Tourism

5 Increasingly Sustainable and Resilient Characteristics

6 Applying Characteristics to Travel and Tourism Examples

Main Reasons Why People Travel 7 lessons

1 Leisure Travel and Its Importance

2 Business Travel and the MICE Sector

3 Visiting Friends and Relatives (VFR)

4 Special Interest Tourism - Medical and Religious

5 Special Interest Tourism - Adventure, Cultural and Sports

6 Special Interest Tourism - Health and Wellbeing

7 Comparing and Contrasting Reasons for Travel

Main Types of Tourism 6 lessons

1 Defining Domestic Tourism

2 Defining Inbound and Outbound Tourism

3 Defining International Tourism

4 Day Trips and Short Breaks

5 Comparing Types of Tourism with Examples

6 Applying Tourism Types to Real-World Scenarios

Sustainable Travel and Tourism 6 lessons

1 Defining Sustainability in Travel and Tourism

2 Sustainable Travel and Tourism Principles

3 Ecotourism - Definition and Features

4 Responsible Tourism - Definition and Features

5 Comparing Ecotourism and Responsible Tourism

6 Case Studies of Sustainable Tourism in Practice

Theme 1 Consolidation and Exam Practice 5 lessons

1 Key Definitions Revision - Types of Tourism and Travel

2 Key Definitions Revision - Sustainability and Characteristics

3 Key Definitions Revision - Tourist and Destination Types

4 Exam-Style Questions on Theme 1 Concepts

5 Exam Technique - Answering Define and Identify Questions

Types of Destinations 6 lessons

1 Beach, Coastal and Island Destinations

2 Resort Destinations - Purpose-Built, Integrated, Ski and Eco

3 Rural Destinations - Countryside, Mountains and Lakes

4 Urban Destinations - Towns and Cities

5 Comparing Destination Types and Their Appeal

6 Matching Destination Types to Tourist Types

Types of Tourists 6 lessons

1 Business and Leisure Tourists

2 Couples, Families and Groups

3 Independent and Individual Tourists

4 Ecotourists and Responsible Tourists

5 Special Interest Tourists and Tourists with Specific Needs

6 Matching Tourist Types to Destinations and Services

Theme 6: Exam Preparation and Revision 22 lessons

Final Revision and Exam Readiness 5 lessons

1 Final Revision - Themes 1 and 2 Key Concepts

2 Final Revision - Themes 3 and 4 Key Concepts

3 Final Revision - Theme 5 Key Concepts

4 Exam Strategy - Time Management and Answer Planning

5 Exam Strategy - Maximising Marks Across All Assessment Objectives

Paper 1 - Key Terms and Concepts Preparation 9 lessons

1 Paper 1 Structure, Timing and Mark Allocation

2 Command Words - Define, Identify, State and Give

3 Command Words - Describe, Explain and Suggest

4 Command Words - Discuss, Assess and Evaluate

5 Paper 1 Practice - Scenario-Based Question on Definitions and Concepts

6 Paper 1 Practice - Scenario-Based Question on Customer Service

7 Paper 1 Practice - Scenario-Based Question on Impacts of Tourism

8 Paper 1 Practice - Full Mock Paper Under Timed Conditions

9 Paper 1 Review - Marking and Feedback on Mock Answers

Paper 2 - Managing and Marketing Destinations Preparation 8 lessons

1 Paper 2 Structure, Timing and Mark Allocation

2 Using Stimulus Material Effectively in Paper 2

3 Paper 2 Practice - Scenario-Based Question on Destination Management

4 Paper 2 Practice - Scenario-Based Question on Sustainable Management

5 Paper 2 Practice - Scenario-Based Question on Marketing Strategies

6 Paper 2 Practice - Scenario-Based Question on Market Research and Segmentation

7 Paper 2 Practice - Full Mock Paper Under Timed Conditions

8 Paper 2 Review - Marking and Feedback on Mock Answers

Theme 2: Global Tourism 71 lessons

Topic 2.1: The Scale of Travel and Tourism - Factors Affecting Demand 8 lessons

1 Economic Factors Affecting Tourism Demand

2 Social Factors Affecting Tourism Demand

3 Technological Factors Affecting Tourism Demand

4 Political Factors Affecting Tourism Demand

5 Environmental Factors Affecting Tourism Demand

6 Health Factors Affecting Tourism Demand

7 How Factors Affecting Demand Are Managed

8 Linking Multiple Demand Factors to Real-World Cases

Topic 2.10: Theme 2 Consolidation and Exam Practice 5 lessons

1 Revision - Scale of Tourism, Demand Factors and Sustainability

2 Revision - Destination Features, Organisations and Development Factors

3 Revision - Sustainable Management and Impacts of Tourism

4 Exam-Style Questions on Theme 2 Concepts

5 Exam Technique - Answering Explain and Analyse Questions

Topic 2.2: The Scale of Travel and Tourism - Growth of Sustainable Tourism 5 lessons

1 Changing Customer Attitudes and Sustainable Growth

2 Media and Social Media Influence on Sustainable Tourism

3 Availability and Promotion of Sustainable Products and Services

4 Government Policies Driving Sustainable Tourism Growth

5 Evaluating Reasons for Sustainable Tourism Growth

Topic 2.3: Features of Destinations and Their Appeal 10 lessons

1 Location, Weather and Seasonal Characteristics

2 Topographical Features and Accessibility

3 Travel and Transport Gateways and Hubs

4 Infrastructure - Public Transport, Roads, Airports and Ports

5 Built and Natural Attractions

6 Culture, Traditions, Language, Arts and Music

7 Expected Behaviours - Respecting Customs and Regulations

8 Tourism Organisations, Providers and Sustainable Provisions

9 Matching Destination Features to Different Tourist Types

10 Case Study - Analysing the Appeal of a Specific Destination

Topic 2.4: The Role of Organisations in Destination Development and Management 10 lessons

1 Government, Ministries and Local Authorities

2 National Tourism Organisations (NTOs)

3 Destination Management Companies (DMCs)

4 Non-Government Organisations (NGOs) and Tourist Information Centres (TICs)

5 Management Activities - Encouraging Sustainable Tourism and Managing Risks

6 Management Activities - Managing Demand, Policy-Making and Planning

7 Services Provided - Marketing Strategies and Destination Branding

8 Services Provided - Promotion, Research, Funding and Information

9 Services Provided - Advice, Consultation, Standards and Quality

10 Evaluating the Effectiveness of Destination Organisations

Topic 2.5: Factors Affecting Tourism Development and Management 8 lessons

1 Opportunities and Constraints of the Natural and Built Environment

2 Sustainability - Reduce, Reuse, Recycle in Tourism

3 Risks and Resilience in Tourism

4 Carrying Capacity and Overtourism

5 Seasonality and Its Management

6 Government Objectives - Economic and Political

7 Government Objectives - Environmental and Sociocultural

8 Analysing Factors Affecting Development with Case Studies

Topic 2.6: Managing Destinations Sustainably 9 lessons

1 Protecting the Natural and Built Environment - Biodiversity

2 Preservation, Conservation and Regeneration

3 Visitor Numbers and Behaviour Management

4 Using Resources Sustainably and Limiting Pollution

5 Combating Climate Change - Education Programmes

6 Combating Climate Change - Recycling, Reuse and Reducing Waste

7 Empowering Local and Indigenous Communities

8 Supporting Social Enterprise Development and Community Tourism

9 Case Study - Sustainable Destination Management in Practice

Topic 2.7: Economic Impacts of Travel and Tourism 6 lessons

1 Positive Economic Impacts - GDP, Tax and Wealth Creation

2 Positive Economic Impacts - Multiplier Effect and Employment

3 Positive Economic Impacts - Infrastructure Development

4 Negative Economic Impacts - Inflation and Leakage

5 Negative Economic Impacts - Seasonal Employment, Opportunity Costs and Over-Dependence

6 Evaluating Economic Impacts with Case Studies

Topic 2.8: Environmental Impacts of Travel and Tourism 5 lessons

1 Positive Environmental Impacts - Investment, Conservation and Regeneration

2 Positive Environmental Impacts - Education, Visitor Management and Protection

3 Negative Environmental Impacts - Pollution and Damage to Flora and Fauna

4 Negative Environmental Impacts - Habitat Loss, Resource Depletion, Litter and Congestion

5 Evaluating Environmental Impacts with Case Studies

Topic 2.9: Sociocultural Impacts of Travel and Tourism 5 lessons

1 Positive Sociocultural Impacts - Preservation, Facilities and Education

2 Positive Sociocultural Impacts - Cultural Understanding and Pride

3 Negative Sociocultural Impacts - Changes to Traditional Life and Loss of Identity

4 Negative Sociocultural Impacts - Demonstration Effect, Commodification, Crime and Culture Clash

5 Evaluating Sociocultural Impacts with Case Studies

Theme 3: Travel and Tourism Organisations 43 lessons

Topic 3.1: Travel Agents 4 lessons

1 Types of Travel Agents - Online, Retail, Specialist and Business

2 Independent Tours and Packages

3 Ancillary Services Offered by Travel Agents

4 Sustainable Practices of Travel Agents

Topic 3.10: Theme 3 Consolidation and Exam Practice 5 lessons

1 Revision - Travel Agents, Tour Operators and Accommodation

2 Revision - Attractions, Ancillary Services and Organisational Collaboration

3 Revision - Transport Types, Sustainability and Infrastructure

4 Exam-Style Questions on Theme 3 Concepts

5 Exam Technique - Answering Describe and Suggest Questions

Topic 3.2: Tour Operators 4 lessons

1 Types of Package Holiday - All-Inclusive and Mass Market

2 Types of Package Holiday - Specialist and Dynamic Packages

3 Components of Different Holiday Packages

4 Sustainable Practices of Tour Operators

Topic 3.3: Accommodation Providers 5 lessons

1 Types of Accommodation - Hotels, Guest Houses and Hostels

2 Types of Accommodation - Homestays, Camping, Luxury, Budget and Eco-Friendly

3 Serviced Accommodation - Full Board, Half Board, B&B and Room Only

4 Self-Catering Accommodation and Occupancy Rates

5 Sustainable Practices of Accommodation Providers

Topic 3.4: Food and Drink Providers and Visitor Attractions 4 lessons

1 Types of Food and Drink Providers

2 Natural Visitor Attractions

3 Built Visitor Attractions and Events

4 Sustainable Practices of Attractions and Food Providers

Topic 3.5: Ancillary Service Providers 2 lessons

1 Tour Agents, Guided Tours and Currency Exchange

2 Car Hire, Bicycle Hire and Other Ancillary Services

Topic 3.6: Ways Travel and Tourism Organisations Work Together 3 lessons

1 Interrelationships Between Travel and Tourism Organisations

2 Interdependencies Between Travel and Tourism Organisations

3 Case Study - How Organisations Collaborate in a Destination

Topic 3.7: Different Types of Transport and Their Appeal 5 lessons

1 Air Transport - Charter, Scheduled, Low Cost and Long Haul

2 Water Transport - Ferries, Cruises, Water Taxis and More

3 Rail Transport - Trains, Trams, Luxury Services and Underground

4 Road Transport - Car Hire, Taxis, Coach Travel and Buses

5 Comparing Transport Types and Their Appeal to Tourists

Topic 3.8: Sustainable Developments Within Travel and Transport 5 lessons

1 Reduced and Low Emissions in Transport

2 Carbon Replacement Schemes

3 Alternative Energy Sources - Electricity and Solar Power

4 Sustainable Travel Choices for Tourists

5 Evaluating Sustainable Transport Developments

Topic 3.9: Domestic and International Travel and Transport Infrastructure 6 lessons

1 Interdependency of Transport Methods

2 Local Public Transport Provision

3 Improving Accessibility - Express Links, Integrated Systems and Contactless Payments

4 Increased Sustainability - Infrastructure Developments and Sustainable Transit

5 Alternative Transport Options - Bicycle and Electric Scooter Rental

6 Case Study - Transport Infrastructure at a Major Destination

Theme 4: Customer Service in Travel and Tourism 33 lessons

Topic 4.1: Importance of Customer Service 7 lessons

1 Service Delivery in Different Travel and Tourism Organisations

2 Delivering Customer Service to Different Customer Types

3 Customer Service Standards

4 Sustainability Standards - Paperless Transactions and Recommending Sustainable Options

5 Impacts of Good Customer Service

6 Impacts of Bad Customer Service

7 Evaluating the Importance of Customer Service to Organisations

Topic 4.2: Delivery of Customer Service 7 lessons

1 Procedures for Handling Complaints

2 Handling Customer Enquiries - Directions, Itineraries and Information

3 Handling Customer Enquiries - Recommendations

4 Making Reservations and Taking Payments

5 Customer Care Policies

6 Having Good Product Knowledge

7 Applying Customer Service Delivery to Scenarios

Topic 4.3: Provision of Customer Service for Different Types of Tourists 6 lessons

1 Access and Information Provision

2 Providing for Tourists with Specific Needs - Mobility and Visual

3 Providing for Tourists with Specific Needs - Hearing, Dietary, Language and Cultural

4 Facilities Including Sustainably Managed Facilities

5 Ancillary Services for Different Tourist Types

6 Case Study - Customer Service Provision at a Destination

Topic 4.4: Skills Required in the Travel and Tourism Industry 9 lessons

1 Types and Importance of Training Including Sustainable Practices

2 Body Language and Personal Presentation

3 Ability to Speak Other Languages

4 Addressing the Needs of Responsible Tourists

5 Personal Skills - Clear Speech, Numeracy, Literacy, ICT and Communication

6 Personal Skills - Problem-Solving

7 Interpersonal Skills - Listening, Patience and Being Welcoming

8 Interpersonal Skills - Flexibility and Teamwork

9 Evaluating the Skills Required for Different Roles

Topic 4.5: Theme 4 Consolidation and Exam Practice 4 lessons

1 Revision - Importance and Delivery of Customer Service

2 Revision - Provision for Different Tourists and Industry Skills

3 Exam-Style Questions on Theme 4 Concepts

4 Exam Technique - Answering Discuss and Evaluate Questions

Theme 5: Destination Marketing 49 lessons

Topic 5.1: Importance of Marketing to Travel and Tourism Organisations 5 lessons

1 Increased Sales, Usage, Profitability and Market Share

2 Competitive Advantage Through Marketing

3 Positive Image, Reputation and Sustainable Practices

4 Customer Satisfaction, Brand Loyalty and Repeat Business

5 Evaluating the Importance of Marketing to Organisations

Topic 5.2: Factors Affecting Marketing 4 lessons

1 Target Market and Appropriate Timing

2 Consideration of Costs and Use of Brand Image

3 Reputation, Industry Awards and Monitoring Methods

4 Applying Factors Affecting Marketing to Case Studies

Topic 5.3: Marketing Mix – Product and Promotion 8 lessons

1 Products and Services Including Sustainable Offerings

2 The Product Life Cycle

3 Marketing Campaigns and Destination Branding

4 Web-Based Promotion, Social Media, Blogs and Podcasts

5 Direct Marketing, TV, Radio and Newspaper Advertising

6 Sales Promotions, Public Relations and e-Brochures

7 Trade Promotions

8 Evaluating Promotional Methods for a Destination

Topic 5.4: Marketing Mix – Price 5 lessons

1 Market Penetration and Market Skimming

2 Discount Pricing and Variable Pricing

3 Loss Leader Pricing and Promotional Pricing

4 Premium Pricing and Price Bundling

5 Choosing Appropriate Pricing Strategies for Destinations

Topic 5.5: Marketing Mix – Place 4 lessons

1 Distribution Channels – Direct Selling, Wholesalers, Retailers and Online

2 Physical Location Factors – Cost, Character and Features

3 Physical Location Factors – Facilities, Staff, Access and Transport

4 Evaluating the Marketing Mix for a Destination

Topic 5.6: Market Research and Analysis – Types and Methods 5 lessons

1 Primary Research – Questionnaires, Surveys and Interviews

2 Primary Research – Focus Groups

3 Secondary Research – Government Reports and NTO Statistics

4 Qualitative and Quantitative Research Methods

5 Comparing Primary and Secondary Research Methods

Topic 5.7: Market Research and Analysis – Tools and Reasons 6 lessons

1 SWOT Analysis in Travel and Tourism

2 PESTLE Analysis in Travel and Tourism

3 Applying SWOT and PESTLE to a Destination

4 Reasons for Market Research – Understanding Market Position

5 Reasons for Market Research – Customer Needs, Competitor Analysis and Marketing Plans

6 Evaluating the Importance of Market Research

Topic 5.8: Market Segmentation and Targeting 7 lessons

1 Geographic Segmentation – Locality, Region, Domestic and Inbound

2 Demographic Segmentation – Age, Gender, Ethnicity and Income

3 Psychographic Segmentation – Socio-Economic Factors, Interests and Values

4 Developing Product and Service Mix for Different Segments

5 Relationship with Market Segments – Customer Type and Value

6 Accessibility and Sustainability in Targeting Market Segments

7 Case Study – Segmentation and Targeting for a Destination

Topic 5.9: Theme 5 Consolidation and Exam Practice 5 lessons

1 Revision – Importance of Marketing and Factors Affecting It

2 Revision – The Marketing Mix

3 Revision – Market Research, Analysis and Segmentation

4 Exam-Style Questions on Theme 5 Concepts

5 Exam Technique – Answering Assess and Evaluate Questions

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Areas of Study in iGCSE Travel & Tourism EXAM YEARS 2027-2029

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