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How do we learn our identity? » How these concepts influence individual behaviour and social identity

What you'll learn this session

Study time: 30 minutes

  • How we develop our social identity through socialisation
  • The roles of family, peers, education and media in identity formation
  • How social concepts influence individual behaviour
  • The relationship between personal identity and social groups
  • How social norms and values shape our sense of self

How Do We Learn Our Identity?

Our identity - who we think we are and how we fit into society - isn't something we're born with. Instead, we learn it through a process called socialisation as we interact with others and society around us.

Key Definitions:

  • Identity: The characteristics, feelings and beliefs that make a person who they are.
  • Social identity: How we understand ourselves in relation to groups we belong to.
  • Socialisation: The lifelong process of learning norms, values, behaviours and social skills.
  • Primary socialisation: Early learning that occurs mainly within the family.
  • Secondary socialisation: Learning that occurs outside the family (school, peers, media, etc.).

👪 Family Influence

The family is usually our first and most powerful socialising agent. Parents and caregivers teach us:

  • Language and communication
  • Basic social skills and manners
  • Cultural values and traditions
  • Gender roles and expectations

For example, research shows that by age 3, most children can identify themselves as a boy or girl and begin to adopt behaviours they associate with their gender.

🏫 Education's Role

Schools teach more than just academic subjects - they're powerful shapers of identity through:

  • The formal curriculum (subjects taught)
  • The hidden curriculum (unspoken rules and values)
  • Peer interactions and social hierarchies
  • Teacher expectations and feedback

School uniforms, house systems and sports teams all create a sense of belonging and group identity.

Peer Groups and Media Influence

As we grow older, our friends and the media become increasingly important in shaping who we are and how we behave.

👥 Peer Influence

Friends and peer groups become especially important during adolescence when young people are establishing independence from parents. Peers influence:

  • Fashion choices and personal style
  • Music and entertainment preferences
  • Language use and slang
  • Attitudes toward school, authority and risk-taking

The desire to 'fit in' with peers can be a powerful motivator for behaviour, sometimes leading to peer pressure.

📺 Media Impact

Traditional and social media provide models for identity through:

  • Representations of different social groups
  • Role models and celebrities
  • Advertising that promotes certain lifestyles
  • Social media platforms that encourage self-presentation

Studies show teenagers spend an average of 7+ hours daily consuming media, making it a significant influence on identity development.

Case Study Focus: Social Media and Identity

Research by the Royal Society for Public Health found that Instagram has the most negative impact on young people's body image and identity. Users often compare themselves to heavily filtered or edited images, creating unrealistic standards. However, platforms like YouTube were found to have positive effects by creating communities around shared interests and providing educational content. This shows how media can both positively and negatively influence identity formation.

How Concepts Influence Individual Behaviour

The way we understand ourselves affects how we behave in different situations. Several key concepts help explain this relationship:

🛠 Role Theory

We play different social roles (student, friend, daughter, employee) that come with expectations for how we should behave. These roles become part of our identity and guide our actions in different contexts.

🔬 Looking-glass Self

Charles Cooley's theory suggests we develop our self-concept based on how we think others see us. We imagine how we appear to others, interpret their reactions and develop feelings about ourselves accordingly.

📊 Social Learning Theory

Albert Bandura proposed that we learn behaviours by observing and imitating others, especially those we admire or who are rewarded for their actions.

Identity and Group Membership

Our sense of who we are is strongly tied to the groups we belong to, whether these are based on ethnicity, religion, gender, social class, or shared interests.

Social Identity Theory

Developed by Henri Tajfel and John Turner, this theory explains how group membership affects our behaviour:

  • Categorisation: We categorise people (including ourselves) into groups
  • Identification: We adopt the identity of the group we belong to
  • Comparison: We compare our group favourably to others
  • In-group favouritism: We tend to favour members of our own group

This helps explain everything from football rivalries to national pride to more serious forms of discrimination and prejudice.

👤 Personal vs Social Identity

Our identity has multiple layers:

  • Personal identity: Unique characteristics, traits and experiences that make us individuals
  • Social identity: Aspects of our self-concept derived from group memberships

Both aspects work together to form our complete sense of self. For example, a teenager might see herself as creative and funny (personal identity) while also identifying as a student, a Muslim and a football player (social identities).

📝 Identity and Behaviour

Our identities influence our behaviour in several ways:

  • They guide our choices (what we wear, who we befriend)
  • They affect how we interpret situations
  • They determine which social norms we follow
  • They influence our goals and aspirations

For instance, someone who identifies strongly as an environmentalist is more likely to recycle, reduce waste and make sustainable choices.

Case Study: Robbers Cave Experiment

In 1954, psychologist Muzafer Sherif conducted an experiment at a boys' summer camp. He divided 22 boys into two groups that developed strong group identities. When the groups competed for resources, they quickly developed hostility toward each other. However, when faced with problems that required cooperation (like fixing the camp's water supply), the boys overcame their differences and worked together. This classic study demonstrates how quickly group identities form and influence behaviour, but also how shared goals can bridge group divisions.

Cultural and Social Influences on Identity

The broader culture and society we live in provide the context for our identity development:

  • Cultural values: Different cultures emphasise different aspects of identity. Western societies often focus on individualism and personal achievement, while many Eastern cultures emphasise collective identity and family relationships.
  • Social norms: Unwritten rules about appropriate behaviour shape how we express our identities.
  • Intersectionality: Our various social identities (gender, ethnicity, class, etc.) intersect and combine to create unique experiences.
  • Social change: As society changes, so do available identities and their meanings. For example, gender identities are understood differently today than 50 years ago.

Summary: Identity Formation and Behaviour

Our identities are not fixed at birth but develop through complex interactions with family, peers, education, media and broader society. The way we understand ourselves - both as unique individuals and as members of various social groups - profoundly influences how we behave, the choices we make and how we relate to others.

Understanding these processes helps us recognise the social forces that shape who we are, giving us more awareness of our own identity development and potentially more control over it. It also helps us appreciate the diverse ways that others form and express their identities in our complex social world.

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