« Back to Menu 🧠 Test Your Knowledge!

How do we learn our identity? » The social construction of identity - the relativity of culture

What you'll learn this session

Study time: 30 minutes

  • How identity is socially constructed rather than biologically determined
  • The concept of cultural relativity and how it shapes our identities
  • How different cultures create different identities and values
  • The role of socialisation in identity formation
  • How identities vary across time, place and cultures

Introduction to The Social Construction of Identity

Have you ever wondered why people in different parts of the world have different ideas about what's normal, what's polite, or even what's beautiful? This is because our identities - who we think we are and how we behave - aren't simply born with us. They're built through our interactions with society and culture.

Key Definitions:

  • Social construction: The idea that aspects of our identity are created and shaped by society rather than being natural or biological.
  • Cultural relativity: The understanding that beliefs, values and practices should be understood in terms of the cultures or groups to which they belong.
  • Identity: The characteristics, feelings and beliefs that make a person who they are.

💡 Nature vs Nurture

For centuries, people have debated whether our identities come from our biology (nature) or our environment (nurture). Sociologists generally believe that while biology gives us certain traits, much of who we are comes from our social experiences. This is why identical twins raised in different cultures can develop very different personalities and values!

🌎 Cultural Lenses

We all view the world through "cultural lenses" - the beliefs, values and norms we've learned from our society. These lenses affect how we see ourselves and others. What seems "normal" or "right" to you might seem strange to someone from another culture. This doesn't mean one view is better - just different!

How Culture Shapes Identity

Culture is like an invisible guidebook that tells us how to behave, what to value and even how to think about ourselves. Let's explore how different aspects of culture shape who we are:

Language and Identity

The languages we speak don't just help us communicate - they actually shape how we think! Some languages have words for concepts that don't exist in other languages. For example, the German word "waldeinsamkeit" describes the feeling of being alone in the woods, connected to nature. This concept might be harder to express for people who don't have a specific word for it.

Case Study Focus: The Sapir-Whorf Hypothesis

This theory suggests that the language we speak influences how we think. For instance, the Kuuk Thaayorre language in Australia doesn't use words like "left" or "right" but instead uses cardinal directions (north, south, east, west). As a result, speakers of this language have been found to have an exceptional sense of direction and spatial awareness that English speakers typically don't develop.

Gender Identity Across Cultures

What it means to be a "man" or "woman" varies dramatically across cultures. While many Western societies traditionally recognised only two genders, other cultures have long acknowledged more:

🇮🇳 Hijra (South Asia)

A recognised third gender with a recorded history of over 4,000 years, with specific social roles and traditions.

🇨🇦 Two-Spirit (Native American)

Individuals who fulfil a traditional third-gender ceremonial and social role in their cultures.

🇸🇦 Fa'afafine (Samoa)

Individuals born male but embodying both masculine and feminine traits, with distinct cultural roles.

These examples show that gender identity isn't fixed or universal - it's constructed differently across cultures.

The Relativity of Cultural Values

What's considered "normal" or "good" varies dramatically across cultures. This doesn't mean that all values are equally valid in all contexts, but it does help us understand that many of our deeply held beliefs are learned rather than natural.

🍱 Food and Identity

What's considered delicious or disgusting is largely cultural. British people might enjoy black pudding (made from blood), while being disgusted by the idea of eating insects - which are considered delicacies in many Asian countries. Neither reaction is "natural" - both are learned through cultural exposure.

📅 Time and Identity

Even our relationship with time is cultural! In the UK and US, punctuality is highly valued and being late is often seen as rude. In contrast, many Latin American and Mediterranean cultures have a more flexible approach to time, focusing more on completing social interactions properly than sticking to rigid schedules.

How We Learn Our Cultural Identity

We aren't born knowing the rules of our culture - we learn them through a process called socialisation. This happens through several key agents:

Primary Socialisation

This occurs in early childhood, mainly through family. Parents and caregivers teach children the basic rules of their society, often without even realising they're doing it. When parents tell children "boys don't cry" or "girls should be polite," they're teaching cultural gender norms.

Secondary Socialisation

As we grow, we learn from wider social institutions:

🏫 Schools

Teach both academic knowledge and "hidden curriculum" of social rules and values.

📺 Media

Shows us what's "normal" or "ideal" through representation and storytelling.

👥 Peer Groups

Friends and classmates influence our behaviour and values, especially during adolescence.

Case Study Focus: Changing Beauty Standards

What's considered "beautiful" varies dramatically across cultures and time periods. In Renaissance Europe, fuller figures were considered beautiful as they signified wealth and good health. In Victorian Britain, pale skin was prized as it showed you didn't have to work outdoors. In some African cultures, stretched earlobes or lip plates are signs of beauty. Today, social media has created increasingly globalised beauty standards, though cultural differences remain. This shows how even something as personal as what we find attractive is largely shaped by our cultural context.

Identity in a Globalised World

Today, cultures are mixing more than ever before. This creates new possibilities for identity:

🌐 Hybrid Identities

Many people now develop identities that combine elements from different cultures. A British-Pakistani teenager might celebrate both Eid and Christmas, listen to both Bollywood and UK grime music and feel connected to multiple cultural traditions.

📱 Digital Identities

Online communities create new spaces where people can develop identities that might not be available to them offline. This can be liberating for people who feel restricted by their local cultural expectations.

Conclusion: Why Does This Matter?

Understanding that identity is socially constructed helps us in several ways:

  • It encourages respect for cultural differences rather than judging others by our own standards
  • It helps us question aspects of our own culture that we might otherwise take for granted
  • It reminds us that many "rules" about how people should behave are created by societies, not nature
  • It allows us to understand that identities can change over time as societies change

Next time you find yourself thinking something is "just normal" or "the way things are," remember that someone in another culture might see things completely differently - and that's what makes human societies so fascinating to study!

Chat to Sociology tutor