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iGCSE Travel & Tourism Curriculum

Theme 1: The Travel and Tourism Industry

Types of Tourism (2 lessons)

Explore types of tourism in Travel & Tourism.

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Domestic and International Tourism

Explore the key differences, impacts and trends in domestic and international tourism.

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Leisure and Business Tourism

Explore the key differences, economic impacts and trends in leisure and business tourism sectors.

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Components of Tourism (3 lessons)

Explore components of tourism in Travel & Tourism.

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Transportation Services

Explore the vital role of transportation services in tourism and their impact on travel experiences.

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Accommodation Services

Explore accommodation types, classification systems and factors affecting tourist lodging choices.

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Attractions and Activities

Explore tourist attractions and the activities they offer to different visitor segments.

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Tourism Organizations (2 lessons)

Explore tourism organizations in Travel & Tourism.

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Public Sector Organizations

Learn how government tourism organisations operate at different levels to manage and develop destinations.

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Private Sector Organizations

Explore the key private sector businesses that power the global tourism industry and their operations.

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Theme 2: Features of Worldwide Destinations

Tourist Destinations (2 lessons)

Explore tourist destinations in Travel & Tourism.

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Major International Destinations

Explore major international tourism destinations and what makes them successful global attractions.

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Regional Tourism Patterns

Explore global tourism regions, travel flows and factors shaping regional tourism development patterns.

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Physical Features (2 lessons)

Explore physical features in Travel & Tourism.

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Climate and Weather

Explore how climate and weather shape tourism patterns, destinations and experiences worldwide.

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Landscapes and Natural Attractions

Explore how diverse landscapes and natural features attract tourists and shape tourism development worldwide.

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Cultural Features (2 lessons)

Explore cultural features in Travel & Tourism.

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Historical and Heritage Sites

Explore historical and heritage sites as tourism attractions and learn sustainable management approaches.

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Events and Festivals

Explore how cultural events and festivals drive tourism and create unique visitor experiences worldwide.

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Theme 3: Customer Care and Working Procedures

Customer Service (3 lessons)

Explore customer service in Travel & Tourism.

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Customer Needs and Expectations

Learn how to identify and meet diverse customer needs and expectations in travel and tourism.

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Customer Service Skills

Learn essential customer service skills to create exceptional experiences in travel and tourism settings.

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Dealing with Complaints

Learn effective strategies for handling customer complaints in travel and tourism businesses.

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Working Procedures (3 lessons)

Explore working procedures in Travel & Tourism.

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Health and Safety

Learn essential health and safety procedures to protect staff and customers in tourism settings.

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Security Procedures

Learn essential security procedures that protect tourists, staff and facilities in the travel industry.

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Emergency Situations

Learn essential emergency procedures to protect tourists and staff during crisis situations.

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Theme 4: Travel and Tourism Products and Services

Package Holidays (2 lessons)

Explore package holidays in Travel & Tourism.

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Components of Package Holidays

Learn about the essential components that make up package holidays and how they work together.

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Types of Package Holidays

Explore different types of package holidays and their key features, benefits and limitations.

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Ancillary Services (2 lessons)

Explore ancillary services in Travel & Tourism.

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Travel Insurance

Learn about travel insurance types, coverage options, claims processes and real-world applications.

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Foreign Exchange and Visas

Learn how foreign exchange and visa services enable international travel and impact tourism experiences.

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Technology in Tourism (2 lessons)

Explore technology in tourism in Travel & Tourism.

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Booking Systems

Learn how digital booking systems revolutionised the tourism industry and operate today.

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Online Tourism Services

Explore how digital platforms have revolutionised travel planning, booking and experiences worldwide.

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Theme 5: Marketing and Promotion in Tourism

Marketing Principles (2 lessons)

Explore marketing principles in Travel & Tourism.

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Market Segmentation

Learn how travel businesses divide markets into segments to target customers effectively.

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Marketing Mix

Learn how to apply the 4Ps of marketing to create effective tourism business strategies.

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Promotional Techniques (2 lessons)

Explore promotional techniques in Travel & Tourism.

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Advertising and Branding

Learn how to create effective advertising campaigns and develop strong brand identities in tourism marketing.

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Digital Marketing

Learn essential digital marketing strategies and tools for promoting travel and tourism businesses online.

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Marketing Research (2 lessons)

Explore marketing research in Travel & Tourism.

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Customer Feedback

Learn how to collect, analyse and use customer feedback to improve tourism businesses.

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Market Trends

Learn to identify, analyse and apply market trends data in the travel and tourism industry.

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Theme 6: Tourism Impacts and Sustainability

Economic Impacts (2 lessons)

Explore economic impacts in Travel & Tourism.

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Tourism Employment

Learn how tourism creates jobs and affects employment patterns in destination economies.

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Tourism Multiplier Effect

Learn how tourist spending creates a ripple effect of economic benefits throughout destinations.

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Social Impacts (2 lessons)

Explore social impacts in Travel & Tourism.

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Cultural Exchange

Explore how tourism creates cultural exchange between visitors and host communities, with both positive and negative impacts.

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Social Problems

Learn how tourism creates social problems like crime, prostitution and cultural conflicts in destinations.

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Environmental Impacts (2 lessons)

Explore environmental impacts in Travel & Tourism.

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Pollution and Resource Use

Explore tourism's impacts on pollution and resource use and sustainable solutions for environmental protection.

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Conservation Efforts

Learn how tourism destinations use conservation to protect environments while benefiting local communities.

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Sustainable Tourism (2 lessons)

Explore sustainable tourism in Travel & Tourism.

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Ecotourism

Explore ecotourism principles, benefits and real-world examples as a sustainable tourism approach.

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Responsible Tourism Management

Learn how to implement and manage tourism that benefits local communities and protects environments.

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Theme 7: Global Tourism Trends

Emerging Destinations (2 lessons)

Explore emerging destinations in Travel & Tourism.

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New Tourism Markets

Explore how new tourism destinations emerge and develop in the global travel market.

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Tourism Development Stages

Learn how tourist destinations evolve through Butler's six-stage Tourism Area Life Cycle model.

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Special Interest Tourism (3 lessons)

Explore special interest tourism in Travel & Tourism.

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Adventure Tourism

Explore adventure tourism types, impacts, destinations and sustainability practices in global travel.

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Health and Wellness Tourism

Explore health and wellness tourism, from medical travel to spa retreats and their global impact.

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Cultural Tourism

Explore cultural tourism's key components, benefits, challenges and sustainable management approaches.

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External Factors (3 lessons)

Explore external factors in Travel & Tourism.

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Political Influences

Explore how government policies, stability and international relations shape tourism development worldwide.

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Economic Factors

Learn how economic factors like exchange rates and recessions impact tourism patterns globally.

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Health and Safety Concerns

Learn how health and safety concerns impact tourism destinations and how the industry responds to crises.

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