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Components of Tourism » Accommodation Services

What you'll learn this session

Study time: 30 minutes

  • The different types of accommodation services in tourism
  • Classification systems for accommodation
  • Factors affecting accommodation choice
  • Trends in the accommodation sector
  • How accommodation services contribute to the tourism industry
  • Case studies of successful accommodation providers

Introduction to Accommodation Services

Accommodation is one of the most important components of the tourism industry. When people travel away from home, they need somewhere to stay, whether it's for one night or several weeks. The accommodation sector provides these essential services and makes up a significant portion of tourist spending.

Key Definitions:

  • Accommodation Services: Businesses that provide temporary lodging for tourists and travellers.
  • Occupancy Rate: The percentage of available rooms being used during a specific time period.
  • RevPAR: Revenue Per Available Room - a performance metric used in the hotel industry.

🏡 Serviced Accommodation

These are places where meals, housekeeping and other services are provided:

  • Hotels: Ranging from budget to luxury, offering rooms and various facilities
  • Motels: Located near motorways, designed for motorists
  • Resorts: Self-contained destinations with numerous facilities
  • Bed & Breakfasts: Small establishments offering overnight stays and breakfast

🏠 Self-Catering Accommodation

These are places where guests prepare their own meals and look after themselves:

  • Holiday Cottages: Independent houses rented for holidays
  • Apartments/Flats: Self-contained units in larger buildings
  • Villas: Larger holiday homes, often with private pools
  • Chalets: Wooden houses typically found in mountain areas

Alternative Accommodation

These offer unique or budget-friendly experiences:

  • Hostels: Budget accommodation with shared facilities
  • Camping/Glamping: Outdoor accommodation in tents or upgraded versions
  • Caravans/RVs: Mobile accommodation units
  • Homestays: Staying in a local person's home

🏨 Specialist Accommodation

These cater to specific needs or experiences:

  • Boutique Hotels: Small, stylish hotels with unique character
  • Eco-lodges: Environmentally friendly accommodation
  • Farm Stays: Accommodation on working farms
  • Floating Hotels: Accommodation on water, like boatels or cruise ships

Classification Systems

Accommodation is often classified to help tourists understand what to expect. Different countries use different systems, but star ratings are the most common.

Star Rating Systems

The star rating system typically ranges from 1 to 5 stars, with more stars indicating higher quality and more facilities:

1-2 Stars

Basic accommodation with limited facilities. Typically clean and functional but no frills. May have shared bathrooms and minimal services.

⭐⭐⭐ 3 Stars

Mid-range accommodation with more comfort. Usually has en-suite bathrooms, TV, telephone and restaurant facilities. May offer room service during limited hours.

⭐⭐⭐⭐⭐ 4-5 Stars

High-end accommodation with extensive facilities. Offers 24-hour reception, room service, restaurants, bars, gyms, pools and luxury amenities. 5-star properties provide exceptional service and premium facilities.

Other classification systems include:

  • Diamond Ratings: Used in North America by AAA and CAA
  • Crown Ratings: Previously used by VisitBritain in the UK
  • Self-Classification: Where properties describe themselves (e.g., budget, mid-range, luxury)

Factors Affecting Accommodation Choice

Tourists consider many factors when choosing where to stay:

💰 Budget Considerations

The amount a tourist can afford to spend often determines their accommodation choice. Budget considerations include:

  • Room rates and any additional charges
  • Value for money
  • Meal inclusion (room only, B&B, half-board, full-board, all-inclusive)
  • Length of stay (discounts for longer stays)

📍 Location Factors

Where the accommodation is situated can be crucial:

  • Proximity to attractions or business venues
  • Transport links and accessibility
  • Views and surroundings
  • Safety of the area
  • Urban, rural, or coastal setting

🍽 Facilities and Services

The amenities available can influence decisions:

  • Wi-Fi and technology provisions
  • Swimming pools, gyms, spas
  • Restaurants and bars
  • Business facilities
  • Accessibility features
  • Family-friendly facilities

👥 Purpose of Travel

Different trip types require different accommodation:

  • Business travellers need good work facilities
  • Families need space and child-friendly options
  • Backpackers often prioritise social spaces
  • Luxury travellers expect high-end services
  • Adventure tourists may seek unique experiences

Current Trends in Accommodation Services

The accommodation sector is constantly evolving to meet changing tourist demands and technological advancements:

🌐 Technology Integration

Smart rooms, mobile check-in, keyless entry and AI concierge services are becoming common. Hotels now offer high-speed Wi-Fi, streaming services and smart room controls as standard features.

🌱 Sustainability Focus

Eco-friendly practices like energy-efficient buildings, reduced water usage, minimal single-use plastics and locally sourced food are increasingly important to both operators and guests.

🏠 Sharing Economy

Platforms like Airbnb and VRBO have transformed the sector, allowing people to rent out their homes and creating competition for traditional accommodation providers.

Case Study Focus: Airbnb

Founded in 2008, Airbnb has revolutionised the accommodation sector by connecting hosts with spare rooms or entire properties to travellers looking for alternatives to traditional hotels. By 2023, Airbnb had over 7 million listings worldwide in more than 100,000 cities.

The platform has created opportunities for homeowners to earn extra income and for travellers to experience destinations like locals. However, it has also faced criticism for contributing to housing shortages in popular destinations and for operating with fewer regulations than traditional accommodation providers.

In cities like Barcelona, Venice and Amsterdam, authorities have introduced restrictions on short-term rentals to address these concerns. Despite these challenges, the sharing economy model has permanently changed the accommodation landscape.

Economic Importance of Accommodation Services

The accommodation sector plays a vital role in the tourism industry and wider economy:

  • Employment: Hotels and other accommodation providers create numerous jobs, from housekeeping and reception to management and maintenance.
  • Local Economic Impact: Accommodation businesses purchase supplies locally, pay taxes and their guests spend money in nearby restaurants, shops and attractions.
  • Investment: Hotel developments can regenerate areas and attract further investment.
  • Multiplier Effect: Money spent in accommodation circulates through the economy, creating additional economic activity.

Case Study Focus: Premier Inn

Premier Inn is the UK's largest hotel brand with over 800 hotels and 76,000 rooms. Owned by Whitbread PLC, it has successfully targeted the budget-to-mid-range market with its promise of a "good night's sleep guaranteed."

The chain has standardised its offering to include comfortable beds, en-suite bathrooms, TVs and tea/coffee making facilities in all rooms. Most locations have on-site restaurants (often a Beefeater or Brewers Fayre) and offer unlimited breakfast options.

Premier Inn has expanded internationally with properties in Germany and the Middle East. Its success demonstrates how a clear brand proposition, consistent quality and value for money can build customer loyalty in the accommodation sector.

Future of Accommodation Services

Looking ahead, the accommodation sector will continue to evolve:

  • Personalisation: Using data to customise stays to individual preferences
  • Hybrid Models: Blending elements of different accommodation types (e.g., aparthotels)
  • Virtual Reality: Allowing guests to preview accommodations before booking
  • Wellness Focus: Incorporating health and wellbeing features into accommodation offerings
  • Experience-Led Stays: Unique accommodation that becomes part of the travel experience itself

Understanding accommodation services is essential for anyone studying tourism, as it represents one of the largest sectors within the industry and significantly impacts the overall tourist experience.

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