🛒 Consumer demand
Shoppers want variety, such as exotic fruit, and want to buy food all year round, even when it is out of season at home.
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Unlock This CourseLook in a supermarket in a high-income country (HIC). You can buy green beans, pineapples, rice and flowers that were grown thousands of kilometres away. This is the globalisation of food supplies. Food is grown in one country, processed in another and eaten in a third. Remember from earlier lessons that globalisation means countries are more connected and interdependent. This lesson applies that idea to food.
Key terms:
There are six main reasons. Some are about what people want and some are about how food is moved and sold.
Shoppers want variety, such as exotic fruit, and want to buy food all year round, even when it is out of season at home.
As incomes rise in HICs and MICs, people can afford a wider range of imported food.
Refrigerated ships and aircraft keep food fresh. Containerisation (standard steel boxes, covered earlier) makes shipping faster and cheaper.
Deals between countries or trade blocs cut taxes and rules on imports, so trading food is easier.
Transnational corporations (TNCs, covered earlier) own farms and processing plants in many countries and organise worldwide supply.
Big supermarket chains buy in huge amounts from many countries so they can stock the same products all year.
Kenya is an MIC in East Africa with a warm climate, so it can grow crops all year. It exports green beans and cut flowers to Europe, much of it by air, so they arrive fresh in the European winter. Supermarkets and agribusinesses help organise this trade.
| Type of impact | Positive | Negative |
|---|---|---|
| Social | Jobs for farm and packing workers | Some workers may be paid very little |
| Economic | Export earnings for farmers and the country, and year-round supply for shoppers abroad | Prices set by powerful buyers, and income can fall if demand drops |
| Environmental | Few clear environmental gains: the main benefits are social and economic | Heavy water use near lakes such as Lake Naivasha, plus emissions from air freight |
Local scale: a worker gains a wage but a nearby lake may fall. National scale: Kenya gains export income. Global scale: air freight adds to carbon emissions. Showing different scales earns marks when you evaluate.
Question: Explain one way trade agreements have led to the globalisation of food.
Answer: Trade agreements reduce taxes and rules on imported food (1). This makes it cheaper and easier for countries to sell food abroad, so more food is traded across the world (1).
Do not say all globalised food is bad. Give a gain and a cost, then judge. Do not write only "pollution": say that air freight adds carbon emissions. Remember that many cash crops, such as beans, are food, but they are grown to sell, so local people may not get it. Some, like flowers, are not food at all.
Fig. 1.1 shows made-up data for a country exporting beans to HICs.
| Year | Bean exports (thousand tonnes) | Land used for food crops (thousand hectares) |
|---|---|---|
| 2000 | 20 | 500 |
| 2010 | 45 | 450 |
| 2020 | 80 | 380 |
(a) Identify the bean exports in 2010. [1 mark]
(b) Calculate the fall in land used for food crops from 2000 to 2020. [1 mark]
(c) Give two reasons why food supplies have globalised. [2 marks]
(d) Explain why cash crops can cause problems for local people. [3 marks]
(e) Assess the view that the globalisation of food supplies mainly benefits LICs and MICs. [6 marks]
(a) 45 thousand tonnes (1).
(b) 500 − 380 = 120 thousand hectares (1).
(c) Cheaper refrigerated transport keeps food fresh over long distances (1). Consumers want variety and out-of-season food all year (1).
(d) Cash crops use land that could grow food for local people (1). Less local food means local food prices may rise (1). Farmers depend on world prices, so if prices fall their income falls and they may struggle to buy food (1).
(e) Levels-style answer, made up for practice: Level 1 (1 to 2 marks) lists a few impacts. Level 2 (3 to 4 marks) explains benefits and costs. Level 3 (5 to 6 marks) weighs both sides and reaches a supported judgement.
Level 3 answer: LICs and MICs gain export income and jobs, as in Kenya, where workers and farmers earn money from green beans and flowers (1). This money can pay for wages and services (1). However, powerful TNCs and supermarkets may push prices down, so farmers keep little of the profit (1). Cash crops can replace food crops, and heavy water use in dry areas harms the environment (1). Meanwhile HICs gain choice and cheaper food all year round (1). Overall, exporters do benefit, but the gains are shared unevenly and the costs fall on local people and the environment, so HICs and large companies benefit most (1).
For "assess", give one point for and one against, name an example such as Kenya, then end with a judgement that says who benefits most.