Economic Impacts of Travel and Tourism
While tourism often brings economic benefits to destinations, it can also create economic challenges. In this session, we'll explore three key economic challenges: leakage, seasonal employment and opportunity costs.
Key Definitions:
- Economic leakage: Money that leaves a destination's economy rather than circulating within it.
- Seasonal employment: Jobs that exist only during peak tourism periods.
- Opportunity cost: The value of what is given up when choosing one option over another.
Economic Leakage in Tourism
Economic leakage happens when tourist money flows out of the local economy rather than benefiting local people and businesses. This is a major challenge for many tourism destinations, especially in developing countries.
💰 Types of Leakage
Import leakage: When tourism businesses must import products (food, drink, materials) because they aren't available locally.
Export leakage: When foreign companies own tourism businesses and profits are sent back to their home countries.
📊 Scale of the Problem
The UN Environment Programme estimates that for every £100 spent by a tourist:
- Only £5 stays in a developing country's local economy
- Up to £80 may leak from all-inclusive package holidays
- Less than 10% of tourism spending in Africa stays in the local economy
Causes of Tourism Leakage
Several factors contribute to economic leakage in tourism destinations:
🏨 Foreign Ownership
Large international hotel chains, tour operators and airlines often dominate tourism in developing destinations. Profits are repatriated to their home countries.
🍔 Imported Goods
Many tourism businesses import food, drinks and other supplies rather than sourcing locally, especially when catering to international visitor expectations.
💼 Foreign Staff
Higher-paid management positions are sometimes filled by expatriates rather than locals, meaning their salaries leave the local economy.
Case Study: Leakage in The Gambia
The Gambia is a popular winter sun destination for European tourists. Studies show that up to 85% of tourism revenue leaks from The Gambia's economy because:
- Most hotels are foreign-owned
- Package holidays are sold by European tour operators
- Tourists arrive on European airlines
- Many hotels import food and drinks that tourists are familiar with
- Local people often work in lower-paid positions while management roles go to expatriates
This means that although tourism is The Gambia's largest industry, much of the economic benefit flows back to Europe rather than helping local communities.
Seasonal Employment
Many tourism destinations experience high and low seasons, creating a pattern of seasonal employment that brings significant challenges.
📅 What is Seasonal Employment?
Tourism jobs that only exist during peak visitor periods, such as summer beach holidays or winter skiing seasons. Workers may be unemployed during off-peak times.
😕 Challenges of Seasonality
For workers: Income insecurity, difficulty planning finances, need to find alternative work in off-season
For businesses: Difficulty retaining skilled staff, training costs each season, maintaining facilities year-round with reduced income
For communities: Fluctuating population, pressure on services during peak times, ghost towns in off-season
Impacts of Seasonal Employment
Seasonal employment creates several economic and social challenges:
- Unstable incomes: Workers face financial uncertainty during off-seasons
- Skills development: Limited career progression due to temporary nature of jobs
- Migration: Workers may move between destinations following tourism seasons
- Housing: Seasonal workers need accommodation during peak times, which may sit empty off-season
- Local services: Businesses like shops and restaurants may close during off-seasons
Case Study: Seasonal Employment in Cornwall, UK
Cornwall is a popular summer holiday destination in southwest England. The tourism industry faces significant seasonality issues:
- Tourism employment increases by over 20,000 jobs during summer months
- Unemployment rates in winter can be twice as high as summer rates
- Many tourism workers claim benefits during winter months
- Local businesses struggle to survive during quiet winter periods
- Housing is expensive due to second homes and holiday lets, but seasonal workers earn lower wages
To address these challenges, Cornwall has been developing year-round attractions like the Eden Project and promoting winter breaks to extend the tourism season.
Opportunity Costs of Tourism
When a destination develops tourism, it makes choices about how to use its resources. These choices always involve opportunity costs – what is given up by choosing tourism over other options.
Common Opportunity Costs in Tourism Development
🌍 Land Use
Land used for hotels, golf courses, or theme parks could have been used for agriculture, housing, conservation, or other industries.
💼 Human Resources
People working in tourism could have applied their skills and labour to other sectors like manufacturing, education, or healthcare.
🏠 Infrastructure Investment
Government money spent on tourism infrastructure (airports, roads) could have been invested in schools, hospitals, or other public services.
Opportunity costs aren't always negative – sometimes tourism provides better returns than alternatives. The key is making informed decisions about resource allocation.
Case Study: Opportunity Costs in Cancún, Mexico
Cancún was developed from a small fishing village into a major tourism resort in the 1970s. This development involved significant opportunity costs:
- Coastal land once used for fishing and small-scale agriculture became hotel zones
- Government invested heavily in tourism infrastructure rather than other sectors
- Water resources were diverted to hotels and golf courses instead of local communities
- Workers migrated from traditional farming communities to work in tourism
While tourism has created jobs and economic growth, these opportunity costs have changed the region's economy and culture permanently. Some traditional livelihoods and skills have been lost in the process.
Strategies to Reduce Negative Economic Impacts
Destinations can take steps to address these economic challenges:
Reducing Leakage
- Encourage local ownership of tourism businesses
- Develop local supply chains for food and materials
- Train local people for management positions
- Implement policies requiring tourism businesses to source locally
- Promote direct booking rather than through international tour operators
Addressing Seasonal Employment
- Develop year-round attractions and events
- Target different markets in different seasons (e.g., retirees in shoulder seasons)
- Provide training and skills development during off-seasons
- Diversify the local economy beyond tourism
- Create flexible employment models that provide more security
Managing Opportunity Costs
- Conduct thorough cost-benefit analyses before tourism development
- Involve local communities in decision-making about resource allocation
- Ensure tourism complements rather than replaces traditional industries
- Develop integrated planning that balances tourism with other economic needs
- Monitor and evaluate tourism's impacts against alternatives
Summary
While tourism can bring significant economic benefits to destinations, challenges like economic leakage, seasonal employment and opportunity costs can reduce these benefits. Understanding these challenges helps destinations develop more sustainable tourism models that maximise local economic benefits while minimising negative impacts.
By implementing strategies to keep tourism spending in the local economy, address employment seasonality and make informed decisions about resource allocation, destinations can create tourism economies that work better for local communities.