Tourism Impacts on Arts and Crafts
Tourism can significantly affect local arts and crafts in destination areas. These impacts can be both positive and negative, changing how communities create, value and share their cultural expressions.
Key Definitions:
- Cultural tourism: Travel aimed at experiencing the authentic culture, heritage, arts and character of a place.
- Commodification: The process of turning something with cultural value into a product that can be bought and sold.
- Authenticity: The quality of being genuine or true to traditional practices.
👍 Positive Impacts on Arts and Crafts
Revival of traditional crafts: Tourism creates demand for local crafts that might otherwise disappear. In Mexico's Oaxaca region, tourism has helped revive traditional textile weaving.
Economic opportunities: Craft sales provide income for local artisans. In Bali, woodcarvers earn significant income from tourist purchases.
Cultural pride: When tourists value local arts, it can boost community pride in cultural traditions.
👎 Negative Impacts on Arts and Crafts
Mass production: Demand can lead to mass-produced, lower-quality items that lack cultural significance.
Cultural dilution: Crafts may be altered to suit tourist tastes, losing traditional elements.
Exploitation: Local artisans may receive unfair prices when tour operators or middlemen control the market.
The Commodification of Culture
When tourism turns cultural practices into products for sale, it can change their meaning and value. This process is called commodification.
Case Study: Hill Tribes of Northern Thailand
In Northern Thailand, hill tribe villages have become tourist attractions. Traditional clothing, once worn for cultural identity, is now sometimes worn primarily to attract tourists and sell photos. Some villages have become "living museums" where daily life is performed for visitors. While this brings income, it has changed the meaning of cultural practices and created a version of culture specifically for tourist consumption.
The Authenticity Debate
A key issue in cultural tourism is authenticity. Tourists often seek "authentic" experiences, but what happens when culture is performed or modified for tourists?
💭 Staged Authenticity
Cultural performances created specifically for tourists that may differ from how locals would normally practice their traditions.
💭 Emergent Authenticity
When tourist-oriented cultural products eventually become accepted as authentic expressions of local culture.
💭 Negotiated Authenticity
When locals decide which aspects of their culture to share with tourists and which to keep private.
Tourism Impacts on Community Facilities
Tourism affects not only arts and crafts but also the facilities and services available to local communities.
👍 Positive Impacts on Community Facilities
Infrastructure improvements: Roads, water systems and electricity may be upgraded to serve tourists but benefit locals too.
New facilities: Museums, cultural centres and performance venues may be built, which locals can also use.
Preservation funding: Tourism revenue may fund the preservation of historic buildings and cultural sites.
👎 Negative Impacts on Community Facilities
Overcrowding: Popular sites may become too crowded for locals to use comfortably.
Prioritising tourists: Resources may be directed to tourist areas rather than addressing local needs.
Price increases: Local shops and services may raise prices to match what tourists will pay, making them unaffordable for residents.
Case Study: Venice, Italy
Venice receives around 30 million visitors annually while having only about 50,000 permanent residents. This imbalance has led to many local shops being replaced by souvenir stores and restaurants catering to tourists. Basic services like grocery stores and hardware shops have decreased dramatically. Many Venetians have moved to the mainland as daily life in the historic centre has become increasingly difficult, with tourism effectively taking over community spaces.
Cultural Festivals and Events
Tourism often centres around cultural festivals and events, which can be significantly impacted by visitor interest.
Festival Tourism Impacts
Cultural festivals can attract tourists and generate income, but they may also change to accommodate tourist expectations.
👍 Benefits
Economic boost for communities, international recognition, funding for cultural preservation and revival of traditions that might otherwise be lost.
👎 Challenges
Overcrowding, commercialisation, scheduling changes to suit tourist seasons rather than traditional timing and loss of spiritual or community significance.
💡 Balance
Successful festivals often maintain sections for local participation while creating separate spaces or events for tourists.
Sustainable Approaches to Cultural Tourism
Communities and tourism planners can take steps to maximise benefits while minimising negative impacts on arts, crafts and community facilities.
- Community involvement: Local people should have a say in how their culture is presented to tourists.
- Fair trade crafts: Ensuring artisans receive fair payment for their work.
- Education: Informing tourists about cultural significance and appropriate behaviour.
- Capacity limits: Restricting visitor numbers to prevent overcrowding of community spaces.
- Dedicated tourist facilities: Creating separate spaces for tourists to reduce pressure on community facilities.
Case Study: Otavalo Market, Ecuador
The indigenous Otavalo people of Ecuador have successfully managed tourism impacts on their craft traditions. Their famous textile market attracts thousands of tourists, but the community has maintained control over production and sales. They've adapted by creating a Saturday market primarily for tourists while maintaining a smaller daily market for locals. Otavalo weavers have incorporated new designs that appeal to tourists while preserving traditional techniques and patterns for items of cultural significance. Cooperative organisations help ensure fair prices and prevent exploitation by middlemen. The result is a thriving craft industry that provides economic benefits while maintaining cultural integrity.
Evaluating Tourism's Cultural Impact
When studying the impacts of tourism on arts, crafts and community facilities, it's important to consider multiple perspectives and the complex nature of cultural change.
Key Considerations
Tourism's impacts on culture are rarely simply "good" or "bad" - they're complex and depend on many factors:
- Who benefits? Are economic benefits from cultural tourism widely shared or concentrated among a few?
- Who decides? Do local communities have control over how their culture is presented?
- Cultural evolution: All cultures naturally change over time - is tourism-driven change different?
- Power dynamics: Does tourism reinforce inequalities between visitors and hosts?
- Long-term sustainability: Will cultural resources be preserved for future generations?
Conclusion
Tourism has profound impacts on the arts, crafts and community facilities of destination areas. While it can provide economic opportunities and help preserve cultural traditions, it can also lead to commodification, loss of authenticity and pressure on community resources. The key to sustainable cultural tourism lies in community involvement, fair economic practices and balancing the needs of visitors with those of local residents. By understanding these complex dynamics, we can work toward tourism that truly benefits both hosts and guests.