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Costs, Revenue and Profit » Costs, Revenue and Profit

What you'll learn this session

Study time: 30 minutes

Edexcel spec: 1.2.3 (a)

  • The difference between fixed costs and variable costs
  • How to work out total costs and average (total) costs
  • How to work out total revenue and profit
  • How to use a cost table to answer exam calculations

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Business costs: fixed and variable

The rent on this shop is a fixed cost, but the flour and butter rise with every extra cake: variable costs

The rent on this shop is a fixed cost, but the flour and butter rise with every extra cake: variable costs

Every business has to pay for things in order to produce goods or services. These payments are its costs. This lesson is examined on Paper 1 (Microeconomics and Business Economics), and calculations like these are very common there. Economists split costs into two groups, depending on what happens when the business changes how much it makes.

Key terms:

  • Total fixed costs (TFC): costs that do not change when output changes, such as rent, insurance and fixed salaries.
  • Total variable costs (TVC): costs that change directly with output, such as raw materials, packaging and the electricity used by machines.
  • Total costs (TC): all the costs of producing a given level of output, found by adding total fixed costs and total variable costs.
  • Average (total) costs (ATC): the cost of producing one unit, found by dividing total costs by the number of units produced.

🔒 Fixed costs

The cookie stall pays £400 a week for its pitch and insurance. It pays this if it bakes 0 boxes or 400 boxes. Fixed costs stay the same as output changes. On a graph of cost against output they would be a flat line.

🍪 Variable costs

Flour, butter and boxes cost £3 for every box baked. Bake no boxes and this cost is zero. Bake twice as many and it doubles. Variable costs rise as output rises.

The formulae

You need to know each of these and be able to rearrange them.

Formulae to learn

  • Total costs = total fixed costs + total variable costs
  • Total variable costs = total costs - total fixed costs
  • Total fixed costs = total costs - total variable costs
  • Average (total) costs = total costs / quantity produced
  • Total revenue = price x quantity sold
  • Profit = total revenue - total costs

Remember from PED and Total Revenue that total revenue is the money a firm receives from sales, found by price multiplied by quantity sold. Here we use it to find profit.

If total revenue is bigger than total costs, the business makes a profit. If total costs are bigger than total revenue, the answer is negative and the business makes a loss. If they are equal, the business just breaks even.

Reading a cost table

Profit is what's left from total revenue once total costs are paid

Profit is what's left from total revenue once total costs are paid

Exam questions often give a table. The cookie stall sells each box for £6. The table shows one week. All figures are made up for practice.

Boxes made and soldTFC (£)TVC (£)TC (£)ATC (£)TR (£)Profit (£)
04000400-0-400
5040015055011300-250
1004003007007600-100
2004006001,00051,200200
4004001,2001,60042,400800

Notice three things. Fixed costs never move. At 0 boxes the stall still loses £400, because the fixed costs must be paid. And average cost falls as output rises. The stall starts to make a profit somewhere between 100 and 200 boxes.

Worked example 1

Use the table to find the figures at 200 boxes.

Total costs = 400 + 600 = £1,000.

Average costs = 1,000 / 200 = £5 per box.

Total revenue = £6 x 200 = £1,200.

Profit = 1,200 - 1,000 = £200.

Worked example 2

A bike repair shop has average costs of £8 when it mends 250 bikes. Its total fixed costs are £500. Find its total variable costs.

Total costs = average costs x quantity = 8 x 250 = £2,000.

Total variable costs = 2,000 - 500 = £1,500.

Worked example 3

A language school sells 300 courses at £30 each. Its total costs are £9,800. Does it make a profit?

Total revenue = 30 x 300 = £9,000.

Profit = 9,000 - 9,800 = -£800.

The school makes a loss of £800.

Common mistakes

Common mistakes

  • Putting rent or insurance in variable costs. If it does not change with output, it is fixed.
  • Forgetting that fixed costs are still paid at zero output.
  • Dividing by the wrong thing. Average cost is total costs divided by quantity, not total variable costs divided by quantity.
  • Using revenue as profit. Profit is what is left after total costs are taken away.
  • Writing a loss as a positive number. Show it as a negative profit or say "a loss of £800".

Exam-style question

Willow Wood Toys makes wooden trains. It sells each train for £18. The figures are made up for practice.

Trains made and soldTotal fixed costs (£)Total variable costs (£)
1001,0001,000
2001,0002,000
4001,0004,000

(a) Define total fixed costs. [2 marks]

(b) Calculate total costs when 200 trains are made. [2 marks]

(c) Calculate average costs when 400 trains are made. [2 marks]

(d) Calculate the profit when 400 trains are made and sold. [3 marks]

(e) Explain why Willow Wood Toys makes a loss when it sells 100 trains. [2 marks]

Model answer

(a) Total fixed costs are costs that do not change when output changes (1), such as rent or insurance (1).

(b) Total costs = 1,000 + 2,000 (1) = £3,000 (1).

(c) Total costs at 400 = 1,000 + 4,000 = £5,000 (1). Average costs = 5,000 / 400 = £12.50 (1).

(d) Total revenue = 18 x 400 = £7,200 (1). Total costs = £5,000 (1). Profit = 7,200 - 5,000 = £2,200 (1).

(e) Total revenue is 18 x 100 = £1,800, but total costs are 1,000 + 1,000 = £2,000 (1). Costs are bigger than revenue, so there is a loss of £200 (1).

Exam tip

In calculation questions, write the formula, then put the numbers in, then give the answer with the £ sign. If your final answer is wrong, you can still get marks for correct working.

Recap

  • Fixed costs do not change with output. Variable costs change with output.
  • Total costs = total fixed costs + total variable costs.
  • Average (total) costs = total costs / quantity.
  • Total revenue = price x quantity.
  • Profit = total revenue - total costs. A negative answer is a loss.
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